How to improve your content with CopyWritely Content Optimisation Software
As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content.
Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things.
Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a marketer and want to generate results), written content is crucial and vital. Without amazing, high-quality content, which has then been optimized to perfection, you won’t generate any results worthwhile.
But the catch is that both parts need each-other. Great content won’t perform well if it’s not optimized, and great optimizing won’t yield great results if you don’t have kick-ass content. Plus, a marketing strategy consists of a number of different parts, and if you forget or perform poorly for one of them, it will cripple your overall results.
But as a marketer, you simply don’t have time for or is able to, manage all at once, and this is when tools and software come in handy.
Therefore, in this article, we’ll be looking at Copywritely.com content optimization software and how you can use it to streamline your content marketing strategy and boost your results.
With the help of this tool, you’ll not only be able to create higher-quality content, but you’ll also be able to optimize your content for SEO so that you can generate results worthwhile. You’ll also get some bonus tips while we’re at it.
SEO Content Comparison Tool
Let’s begin at the right end, and that is to create the content.
Before doing anything else, you want to make sure you have amazing content, and with the help of Copywritely.com, it is easier than ever.
Deep Keyword Research
The first thing you want to do with your article is deep keyword research. Copywritely has a SERP checker which analyzes competitors’ content and helps to find keywords that should be used on your website. When you’ve identified relevant keywords that your competitors are ranking for (and that you naturally want to rank for as well), you need to create content around these keywords. When starting to write content with the keywords in mind, it also gets much easier to know what type of content to create.
Task template for copywriters
Generate comprehensive tasks for copywriters using our built-in templates in as little as one minute.
Say “NO” to manual SEO work
Make sure that you always SEO optimize your articles. This is one of the last steps that you can do with your content before releasing it for the world to see, and it includes a number of different things that you can do
SEO Content Checker
Copywritely.com has a built-in SEO content checker which does the job of analyzing your content for you. This particular function makes sure that your content isn’t plagiarised. This is important because Google loves plagiarism-free content and will ”punish” plagiarised content. For example, if Google has one piece of content, and then a plagiarised version is uploaded, Google won’t show the plagiarised content in the search results because there’s simply no reason to do so as they would otherwise be duplicates.
Even if you have not intentionally plagiarised from someone, it is always good to make sure that your article is not too similar another one. The content checker detects plagiarism with comprehensive search algorithms that scan texts for matching words on billions of different websites.
Detect keyword stuffing
Keyword stuffing is another thing you want to pay attention to who writing your content. And fortunately, Copywritely has got you covered.
Back in the days, the key to success in Google was keyword density.
You could simply repeat your keyword very often in your article, because that, in theory, would mean that the article is more relevant to the people searching for that particular keywords. Of course, this is not the actual case.
Now, Google can penalize you for keyword stuffing, and therefore, it is a good idea to detect keyword stuffing in your article if you are not aware of it.
With the keyword density tool, you can easily spot keyword spam and save yourself from getting banned by search engines.
Test readability score
Readability is crucial for your content’s success. Your article may content loads of information and value, but if people aren’t reading it, it won’t do much good, right?
Therefore, once you’ve finished writing your article, you want to check it for readability and make sure that it is easily digestible and keep people reading.
Of course, this can be quite tricky to do, especially when you are the one who has written it, and it is easy to get blind by your own text. But with Copywritely’s readability checker, you can effortlessly see how easy to read is your content, and then based on that information, improve the parts that have a poor readability score.
Using this tool is also extremely easy. Simply copy and paste your content into the text field, then wait. Now, you’ll be able to see highlighted parts in your text based on which criteria you choose to analyze your content with. The program will also guide you through the solutions and the actions you can take in order to improve your article.
To further improve your content, tools that you can use whilst writing are the grammar checker, word counter and paraphrasing tool. Not only will these make your text much better, but they’ll also save you time from having to edit it as such afterward.
What You Can Do with Our Software
Now that you have created your content, you publish it, and you wait for people to come flocking to your content.
Unfortunately, that’s rarely the case. And the mistake that people make is that they believe that when they press publish, their job is done. Of course, this is far from the truth.
In fact, the time you press post, that’s when the fun begins.
Detect content problems
When you’ve had your content published for a while and it has started to rank on Google, you want to look for any content problems that you may have, that might be keeping you from ranking well.
Therefore, you want to make a comprehensive SEO content analysis to identify any problems.
Follow specific recommendations
When you have published your article, you want to go back to it after a while with Copywritely’s tool and rewrite, replace, or delete content with low quality.
You can do this effortlessly using the interactive writing tips in the online editor
Get more traffic and leads
Lastly, the goal of your content is to generate more traffic and leads, but how can you ensure that you get just that with your content?
Well, Copywritely will help you through the whole process of creating kick-ass content all the way to optimizing your content when it is published.
The key to generating traffic and getting leads is consistently optimizing, testing, and improving, and not make the mistake of prosing publish, and then wait for the results to roll in.