Tips & tricks

Having a seasoned website that you've been actively posting on for years can do wonders for your SEO. After all, the more content, the better – right? Well, things have changed quite a bit with search engine ranking algorithms. Nowadays, it's not only important to post relevant, high-quality content, but longer articles are preferred over short ones. Just a couple of years ago, there was a general consensus that Google prefers articles around 500 words  (around 1 page of content). Many marketers considered this to be the magic formula between catering to search engines and remaining light-weight and easy to read for visitors. In recent times, this has changed. Google now prefers long, credible and high-quality articles: the longer the better. Also, if we consider this in terms of key...

Make your video into a successful story Nowadays videos have been created great attraction among the audience in digital marketing. It acts as a powerful promotion tool for businesses by engaging the audience in a great way.  The popular video hub YouTube has more than 1.5 billion login and video watching.  In the same way, creators also creating more new videos based on their interests or business.  In such a situation, making an effective video that will get noticed by the audience is very difficult. When at the point of video marketing, if it is failed to reach the audience then it may create more hold back to business.  So if you want to make your video into a success story then you are in the right place now. Let us discuss the tips to make an effective video.  1. Deal with...

Social media has become a huge part of everyday life of people nowadays. Global Digital Report 2019 finds that 46 percent of global population are active social media users with Facebook, Twitter and Instagram being the top three most popular social networking sites. Social media is attracting users of all age ranges as a place for communicating, interacting, sharing experience and building connections. Since social media is where people virtually interact and connect, such a sphere provides a great opportunity for an e-commerce business to reach their potential customers in a new and personalized level. Any brand that is ready to adopt social media as a method of online marketing will be able to gain an unprecedented competitive edge over peers.  According to a global survey by ...

Image source: Unsplash.com Plenty of people do not have enough money for frivolous spending. They live paycheck to paycheck and when it comes to spending on something bigger, like a car, taking out a loan is the only option. Of course, you could borrow the money from someone you know, but such things could lead to a lot of unforeseen problems. Instead of that, take a more reliable approach and start applying for a loan. There are certain things that every person who is planning that should know. And you will find that information below so continue reading.  Use a Calculator Everything starts with preliminary calculations, like how much you are capable of putting down every month or so, and then determining whether the car you dream of purchasing is actually something that you c...

When it comes to running a business, you can take inspiration from anyone and anywhere. Some are influenced by Steve Jobs and the military precision with which he ran Apple to become one of the most successful brands in the world. Others praise Richard Branson for dabbling with so many different industries as part of Virgin and knowing when to throw in the towel when they weren’t profitable. Some people take more unconventional approaches to succeed in business from video games to comics, movies to books and even card games. Is it possible that playing poker could give you an insight into business? Here’s how the key similarities between poker and business can inform one another to make you a better poker player and a better businessperson at the same time. Making decisions is o...

Are you doing business in Malaysia? Do you have a plan to expand and grow your current business in Malaysian market? If you are still following your redundant business strategy and expect company growth in Malaysia, then you are in a big illusion. Malaysian business strategy has gone far ahead. Company in present scenario demands virtualization, corporate digitalization, self-skill buildup, technological optimization, scopes of trend and market analyzation and outsourcing capabilities.  Did you give a thought on adding up any of those upgrades in your Malaysian business? If not, then it’s the high time for you to give a strong thought on improving your business for future sustainability. To make things easier, this article will explain few such important upgrades you should include in y...

E-commerce offers incredible business opportunities to capitalize on the wave of growing demand from consumers interested in shopping online. In support of this, we've gathered amazing facts for you about online commerce around the world. The most popular categories of products that are most in-demand in the global online trade are clothing and footwear, home electronics and books. The top promotion channels in e-commerce are as follows: search engine marketing (SEO) is in the first place, the second place is occupied by contextual and media advertising, and the third place is occupied by such channels as price aggregators. By the end of 2019, total sales of online stores around the world are projected to reach 2 trillion U.S. dollars (!). Growth will be +6% compared to 2017. Just...

Photo by Tim Mossholder, License Technology has changed just about every industry and part of human life. It first gave us ways to feed and clothe ourselves more efficiently, then helped us travel the earth much more easily. It delivered the many home comforts we enjoy today: television, radio, microwaves, and the internet. And it also helped keep us healthy and make us feel better when we got sick. It has changed the world we live in completely and left nothing behind. This includes sports, which have been changed on almost every level by developments in technology—from the way we watch sport to the way we interact with our favorite athletes, and even the way sport is governed. Here are some of the ways that technology is changing our favorite sports. Stricter Application of th...

Speech writing is referred to as more complex kinds of assignments than common writing of academic papers. Why is that so? Not all people feel good at ease when they perform before the public. Some are quite shy and thus, become anxious. This induces a lot of problems. Other people feel natural when they face a lot of other people. However, they may still fail the test because they make some serious organizational mistakes. If you organize your presentation properly, you may enjoy great success. Otherwise, you’ll fail miserably. Therefore, we recommend learning a list of common organizational mistakes. If you know them, you will probably avoid every possible mistake. Consider the following list composed by professional academic writers from CustomWritings, established speech writing ser...

Digital marketing has had a huge impact on a range of sectors in the past couple of decades, completely transforming the way that many businesses choose to reach out and attract consumers to their products and services. Not only do organizations now have the ability to actively engage with customers and listen to their needs, but digital tools have also given smaller businesses the opportunity to effectively challenge larger competitors. There are so many strategies that companies can consider as part of their digital marketing mix these days, from SEO to tactics like social media marketing. However, the recent news that Adidas is following Candy Crush, casino sites and Call of Duty into the world of mobile gaming may have just hinted at what could be the next big trend in the area. ...

Starting your own business, you face several difficulties, including the security of sensitive data. It does not matter whether you have a small office or a big company; information safety is critical. You cannot but agree that all the business spheres are somehow related to using the Internet. It is no wonder that you, as a business person or senior manager, want to make sure that all the office processes run smoothly. For that reason, an antivirus seems to be the most reasonable decision. How to Choose an Antivirus At first sight, choosing a solution that comes with all the essential features is not that hard: there are lots of antimalware packages on the market that only need to read the descriptions and make a choice. Moreover, it is even more comfortable if you decide on moving anot...

Product visualization is an important aspect of many different sectors and industries in most advanced economies. It is a technological advance that has allowed us to become more productive and innovative. Sadly, most people who don’t keep up with tech news and aren’t directly working with tools and programs that enable product visualization often aren’t aware of how important it is. This article aims to inform you of the most important uses of product visualization in our economy and ways you, as a business owner, can benefit from it:  Prototyping  Prototyping is perhaps the most useful task that product visualization can help us with.  Just 60 years ago, how did new products get invented? Well, it usually started with an entrepreneur having an idea. He would create a document detailing ...

Every business at its infant stage needs to be guarded like a baby. This is to ensure it grows into a successful unit. This text is meant to show you how to get this done. Introduction Effectively managing a business to make it a success isn’t an easy thing to do. Many people fail to gain the right skills that can be helpful in the early stages. This is why most businesses end up falling and experiencing burnouts. Nobody starts a company to get free time from work. If this is your idea of getting into the entrepreneurial world, then you are destined for a hard crash. When you are given such an essay to jot down, you need to master all the skills required. This is from the research bit to the actual writing. In case you are stuck and don't know how to get things down, there's help for ...

Optimizing your website’s design and content is one of the best things you can do for your business.  When you optimize your site's web design and content, you're providing information that will help search engines learn about your business. Search engines use that information to decide what pages will appear on SERPs for relevant keywords and phrases.  5 Ways to Increase Conversions with Your Web Design CRO (conversion rate optimization) is a technique used to customize and design your website to increase traffic and improve conversions. By implementing CRO techniques, you can gain insight into what works and what doesn't.  Here are five ways you can increase conversions by optimizing your site’s design. 1. Place Your CTA Above the Fold As you're designing your website, place a ...

Facebook är ett otroligt kraftfullt marknadsföringsverktyg. Du har utan tvekan hört detta redan. Det är trots allt världens största sociala nätverk, och hittills möjliggör oöverträffade kommunikationsvägar. Aldrig tidigare har företag kunnat nå sin kundbas så enkelt och på en så intim nivå. Naturligtvis innebär det i sig själv att du inte kan gå in utan en tydlig marknadsföringsplan, en som måste vara tillräckligt flexibel för att utvecklas med dina förändrade affärsbehov. Vi kan hjälpa till med det. Oavsett om du är ny på Facebook för företag eller vill lägga till något nytt i din nuvarande Facebook-marknadsföringsplan har du kommit till rätt plats. Denna guide är avsedd att hjälpa marknadsförare på alla erfarenhetsnivåer, från nybörjare till avancerade. Vi lär dig hur du utnyttj...

Många använder Facebook för att prata och hålla kontakt med vänner och familj. Det beror på att Facebook är den största och mest populära webbplatsen för sociala nätverk på webben idag. Miljontals människor checkar in på Facebook dagligen, vilket gör det till ett fantastiskt kraftfullt verktyg för att hitta människor du kanske har tappat kontakten med: vänner, familj, gymnasieskolor, militära kompisar osv. Dessa 8 metoder kan hjälpa dig att hitta de människor du letar efter för. 1. Gå till hitta dina vänner på Facebook-sidan. Du har ett antal alternativ här: hitta personer du känner via e-post, hitta personer du känner med efternamnet, hitta personer på Messenger, bläddra efter personer alfabetiskt (det här är lite tråkigt) eller bläddra på Facebook-sidor med namn. 2. Använd ...

Next day delivery is no longer the luxurious shipping option it once appeared to be. The fast-paced world brought upon us by the 21st century taught us about the importance of time and timing. The local post is certainly not the best choice when one needs a time-sensitive package to be delivered. But how much can one rely on other delivery options? The Impact of Next Delivery for Customers and Businesses In the golden age of the Internet, it wouldn't be a far-off example to use e-commerce in drawing a parallel between shipping options and consumer behavior. When it comes to delivery options, variations of the Marshmallow Effect show that next day delivery can be a make-or-break deal in consumers' decision to purchase something. The available shipping options, or lack thereof, are the ...

In the cutthroat world of digital marketing, rapid traffic generation is more important than anything else. You might have the most beautiful website, the best-written content, and the most attractive deals for your target customer, but none of this matters if no-one ever actually visits your website. A rookie mistake that many websites tend to make is that they immediately start to focus on conversion rates. This makes sense since the whole point of generating clicks is to convert them into solid leads. However, the race for a strong conversation rate results in a tendency to skip over the part where you need to generate traffic in the first place. Luckily, traffic generation isn't rocket science. Here are five simple ways to drive serious traffic to your website in just minutes. ...

With more and more people using the Internet to search for products and service providers, there is no denying that your business needs to implement search engine optimization (SEO) nowadays. Otherwise, you will be missing out on a lot of opportunities. That said, here are eight ways SEO can help boost your business’ online presence: 1. Know Your Target Market Better An important component of an effective SEO strategy is to conduct keyword research. Without it, you will never know the following: Your target market’s intent on looking for a business like yours The kind of information that matters to them The types of positive association that your business can leverage What your competitors are doing Without keyword research, you will have a vague idea of which keywords you s...