Social Media Marketing

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about ...

Search Marketing or Social Media - Which is the Best? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses. In today's marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on. The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together. To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social ...

Important Statistics To know For a Successful Social Media Marketing (Infographic) To be able to generate great results with social media marketing, there are some things you need to know. It's also important that you know what your competitors are doing and if they're using social media as a marketing source because if they don't, you might be able to leverage social media to your advantage. However, if they do, you need to know what they're doing, how they're doing it and what you can do to become better than them. Before you begin with your social media marketing, it's important that you know your objective. Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be ...

8 Common Social Media Marketing Mistakes to Avoid (Infographic) Taking on social media is not a difficult task and no matter if you're a beginner or an experienced professional, you will commit mistakes. No matter how hard you try to avoid them. Some mistakes are however more important than others to avoid as they can harm your social media presence a lot. Some mistakes are also more easy than other to avoid and being aware of then is the first step. As a person with several years of experience with social media marketing, I can spot brands and marketers making these mistakes every single day and it's a shame because a thing so small as sharing too much content can have a huge impact but if you're new to social media, it might be hard to know. I know because I've gone throug...

How You can get Your Social Media Followers to do Your Marketing FOR you (adsbygoogle = window.adsbygoogle || []).push({}); We already know that social media is a great marketing tool but today will be a bit of a different article where we take up the different ways you can use social media to get your followers to do your marketing FOR you! With the help of these tricks and tips, you can use social media to your advantage and with relatively little work, the marketing for your brand will be done by your followers while you just watch. 1. Create giveaways. Now, you might be thinking "I thought these would be some ground-breaking tips and now you bring up giveaways" but let me explain. Giveaways are one of the best ways to get your followers to work for you. Cre...

(adsbygoogle = window.adsbygoogle || []).push({}); How To Create Successful Social Media Marketing Use Demographics to Drive Quality Traffic There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group. Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social med...

How to Strengthen Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Establishing a successful social media content strategy can be tricky-especially with the growing competition of being seen and getting heardon social media. Simply creating a social media account and posting content simply doesn't do the trick anymore and there are lots of things you can do in order to strengthen your social media presence and increase the results. Therefore, in this article, we´ll be giving you tips and tricks on How to Strengthen Your Social Media Strategy. 1. Choose your channels based on your audience and purpose All social media platforms has a purpose and you should begin by considering what your goals with social media is and what target audience you have...

(adsbygoogle = window.adsbygoogle || []).push({}); How To Get Customers Engaged on Social Media Social media engagement is a very broad term given the many social media platforms available. Something like Pinterest and Instagram is likely to have much less engagement or conversation than a platform like Facebook or Twitter. When it comes to actual engagement, this is one of the things that makes Facebook so special. For the most part, Twitter is a one-way conversation with very little extended "back and forth". In this article however, we´re discussing and teaching you How To Get Customers Engaged on Social Media. To accomplish legitimate engagement, you have to focus on providing value. Whatever your business or purpose may be, your continue like focus has to be providing v...

What's Important-Social Media Marketing Success? (adsbygoogle = window.adsbygoogle || []).push({}); Did you know social media is having 100% higher lead-to-close rate than the outboard marketing? And 84% of B2B marketing users use social media in some form. It doesn’t matter what you sell. Social media will be always beneficial for you. It’ll lead to the promotion of your brand. Preparing and following your strategy is the key to success. You can’t maintain your social media presence without a proper plan - no matter what your business goal or reason of being active in the world of social media is. Few more important parts for social media success is: Social media posts can be used to drive more traffic: Creating a new page on the site is just like taking a selfie. Y...

4 Smart Ways to Stay Focused on Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Staying focused on your social media marketing strategy is important in order to get the most out of it and reach the goals you want to achieve. With the help of these 4 smart tips, you can be more efficient while achieving greater results with your social media marketing. In this article, you can learn 4 Smart Ways to Stay Focused on Your Social Media Marketing. 1. Separate your business and personal time Keep your social media marketing time and personal social media time separate. This will help you be more focused and avoid spending 30 minutes on scrolling through your personal feed. 2. Set goals of what you want to achieve  You should always set goa...

What Brands Can Learn From Trump's Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); You might not like him or the way he uses social media, but you have to admit that some of his social media strategies have worked. In this article, you can read about What Brands Can Learn From Trump's Social Media Strategy. 1. Save money Hillary Clinton spent considerably more money than Donald Trump on the presidential election campaign. Many agree that this had to do partly with how Trump used his social media platforms for marketing purposes. Businesses can use this strategy as well to save money from the marketing budget. If done successfully, it can even give better results than if you were to pay for marketing. If businesses use their social media to crea...