How You can get Your Social Media Followers to do Your Marketing FOR you
We already know that social media is a great marketing tool but today will be a bit of a different article where we take up the different ways you can use social media to get your followers to do your marketing FOR you!
With the help of these tricks and tips, you can use social media to your advantage and with relatively little work, the marketing for your brand will be done by your followers while you just watch.
1. Create giveaways.
Now, you might be thinking “I thought these would be some ground-breaking tips and now you bring up giveaways” but let me explain.
Giveaways are one of the best ways to get your followers to work for you.
- Create a contest and have some of these rules of entry:
- Tag X amount of friends in the picture to enter
- Repost a photo and tag your account
- Upload a picture with your hashtag
Now, do you see the connections between these? What they all have in common is that they all demand the person who is entering the contest to spread your content. With these rules of entry, your giveaway will gain a large spread because everyone that enters have to share your giveaway with their friends.
If they tag, let’s say 3 friends in your picture, there’s a huge chance that they will check out your page-which is good for brand recognition. It will also help you grow your page and gain you followers.
If you ask people to use a hashtag that you have created, for example #Yourbrandsocialmedia, you can (if done successfully) start a trend and it can pick up huge traction.
2. Ask your followers to share posts of them using your products.
You might have seen this all around social media and that is because it is so effective for brands. Often, people don’t want to do this if they aren’t given a reason to do so.
A tip to getting people to start sharing posts of them using your products is giving them a chance to be feature on your page. Repost your favorite photo of someone using your products, let’s say once a week.
You can also arrange a giveaway and have the rules of entry to posts a picture of them using your products. This is one of the ultimate ways to let your followers do your social media marketing because word to mouth is one of the most effective marketing ways.
3. Ask your followers to “tag a friend”.
You might be seeing this all over social media as well and same goes for this. That is simply because it works. Share images/videos where your followers have a reason to tag their friends. An example is a video of someone eating a 1kg pizza and then you can say “Tag a friend that would eat the whole thing”. This makes tagging fun and simple and most likely, the friend will respond to the person that tagged them, like the video and possibly start following you.
This means that a single tag can do three awesome things:
1. Like your picture
2. Increase the comment amount on your video
2. Follow you
As you can see. there are many perks with asking your followers to tag their friends so make sure you are doing it!
4. Create a movement.
This is the most difficult point of this article and that is because there isn’t a clear recipe to how you can achieve this.
You might have seen Calvin Klein’s movement of posting pictures where you can see the underwear. Partly because of the huge amount of money that was put on making this campaign with celebrities such as Justin Bieber.
Now, you might not have that kind of budget but you can still do it in a smaller scale.
Some tips to how you can achieve this are:
- Share something unique and revolutionary that have the opportunity to go viral.
- Create a trending hashtag
- Create a social media trend-for example #KylieJennerlipchallenge
- Try to make it trendy to use your products (this is obviously difficult if you are a small business)
How are you working to get your social media followers to do your social media marketing for you?
Let us know in the comments below!