4 Smart Tricks for a Successful Social Media Marketing
The use of social media for marketing purposes among brands have exploded in popularity over the last couple of years. And now, it is one of the most powerful and effective ways to generate traffic, drive sales, build brand awareness and gain trust.
The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey) and 61% of startups use social media for marketing. (TNW News).
With that said, there’s no reason why you shouldn’t focus on social media as a marketing source and most importantly, use these 4 Smart Tricks for a Successful Social Media Marketing.
Let’s get started!
1. Posting at the right times
Many brands aren’t thinking about this and aren’t implementing it in social media marketing strategy simply because they don’t think it matters. But let me tell you- it does.
It matters because of two main reasons.
The first reason you should put a lot of thought in the times that you are posting on social media is because it can help increase your brand identity.
Posting at consistent times on social media can help improve your brand identity. People should be able to expect when your posts are going live because in that way, people will start to go on to Instagram just to see your post.
If people who are liking your brand knows that you post at 4 am every single day, there’s a big chance they will log in to see what you have posted.
The second and most obvious reason is because of engagement. If you share your content when the most amount of your followers is awake and logged in to the platform, your content will get seen by more people and ultimately, you will achieve better results with your social media marketing.
The following times are the best time to post on Instagram based on a bunch of studies:
- Monday: 7:00 p.m. & 10:00 p.m.
- Tuesday: 3:00 a.m. & 10:00 p.m.
- Wednesday: 5:00 p.m.
- Thursday: 7:00 a.m. & 11:00 p.m.
- Friday: 1:00 a.m. & 8:00 p.m.
- Saturday: 12:00 a.m. & 2:00 a.m.
- Sunday: 5:00 p.m.
The times listed above is times when it according to several studies is best to post- referring to likes and comments. By strategically choosing when to post a photo, you´ll raise your engagement and spread.
The best time to post on Twitter is at 3 p.m. Monday to Friday.
The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.
And on Saturday and Sunday between 12 p.m. and 1 p.m.
Do have in mind that it is difficult to set a general best time that works for every single user on these platforms as everyone have different followers that are located in completely different time zones but usually, the best way is to take these times with a pinch of salt and then do a bit of experimenting to see what works best for you.
2. Engaging with your audience
If you have been studying the art of doing successful social media marketing, you must have come across this one before.
This is because it’s so extremely important and crucial if you want to have a successful social media marketing campaign.
Engaging with your audience should be on your to-do list every single day.
By answering to questions by your followers, responding to customer complaints, commenting, liking and chatting with customers and potential customers, you can build valuable connections, increase brand awareness, gain customers and start a chain of word-to-mouth recommendations of your brand.
Read a more in-depth article to why social media is the best customer service tool and I promise you, you’ll be convinced to start using it today, if you aren’t already using it.
No matter who you ask, almost all of them will say that engaging with users on social media is one of the most effective and important tactics to growing your page. Growing your page means a bigger reach and a bigger reach means a bigger impact and a bigger impact means more sales.
3. Influencer marketing
Influencer marketing is a form of marketing that is all about finding leaders and high-authority individuals within a particular niche. The goal with influencer marketing is to make a very targeted marketing campaign in order to reach out to a larger audience with the help of influencers.
Influencers are basically users on social media with a large following that influencer people and their decisions.
Influencer marketing is becoming more and more popular among brands due to its extremely high ROI compared to other marketing sources. For every 1$ brands spend on influencer marketing, they get $6.5 in return. Sounds great, right?
This is why you need to embrace influencer marketing on social media as soon as possible.
Finding suitable influencers for your brand can be difficult because there are many criteria you must have in mind when choosing them.
In the Veloce Network influencer directory, you can filter through thousands of influencers based on age, location, followers, niche and much more!
Join today to get the most out of your social media marketing.
4. Stay on top of new trends
Social media is an ever-changing platform and if you want to be seen as relevant and modern, you have to stay updated with the latest trends and implement them in your social media strategy.
Being aware of the latest trends can give you better insights into what people are looking for on Instagram and what the audience want to see. One of the easiest ways to determine ongoing trends is by simple doing hashtag research.
On social media, you can search for people, hashtag locations and places
If you are unsure where to start this research, Instagram hashtags are a great place to start. This is an outstanding place to display your brand on as you want to display your brand on the most crowded places to get a better reach and a more successful social media campaign.
This is where trends come in. By being updated on the latest trends, you can get your brand displayed for more people meaning you’ll increase your brand awareness and build your page.
By using trending hashtags for example, your content will be visible on the trending hashtag page and not only do you get a much bigger reach, you also display your brand as up-to date and modern.