Want to access Instagram’s built-in analytics tool known by the name of Instagram Insights?
Over the years, Instagram has become more and more orientated towards businesses, and there are two reasons for that. First off, as more and more brands hop on to Instagram, all of a sudden, a new group of users have emerged on Instagram. Because Instagram wants as many users as possible, this lead to them having cater to a new user base, and making sure their needs are met. And the people who are using Instagram and other social media platforms and running them for businesses are marketers. Marketers love measuring results and evaluating the ROI, and they also have pressure from other people to prove the results the marketing efforts they are using are generating.
But measuring marketing results isn’t always that easy. It is especially tricky if you don’t have any tools to help you out.
Before Instagram launched its built-in analytics tool Insights, also known as analytics, measuring results was quite difficult for the brands that were already using the platform. Most of the time, these marketers had to rely on vanity metrics that don’t really say much.
The second reason Instagram launched Insights was that brands and marketers are the single most important group of people for Instagram. Not because they make up the majority of the user base, but because these are the once that finance Instagram.
Well, if Instagram can meet marketers and brands needs and wants, they’ll naturally attract more people to start using their platform. Plain and simple. And once Instagram has reeled in marketers, they’ll be much more likely to start advertising on the platform, and thus, bring more revenue to Instagram.
And so that was what happened.
Instagram launched Instagram Insights, but they didn’t make it available to everyone.
The good news, however, is that anyone can get Instagram Insights, following these steps.
In this article, you’ll learn how to get Instagram Insights step-by-step. Don’t worry, it will only take a couple of minutes.
How do you get Instagram Insights?
Convert to a business account
There aren’t a lot of criteria that you have to meet to get Instagram Insights, however, one of them is that you need to convert your account to a so-called ”business account”.
How do you do this? Well, the process is very straightforward, really.
1. Activate Your Instagram Business Profile
Firstly, you need to make sure that you have the most recent version of the Instagram app. If you haven’t updated your app for a long time, the feature might not even be available.
When you’ve updated your profile, open up the app and go to your profile.
Now, tap the l icon in the top right corner of your screen.
Scroll until you see the title ”Business settings”. Below that, tap ”Switch to business profile”
When you tap the option, you’ll be able to see what you can use your business profile for. Some of the points that are brought up are:
- Connect to your Facebook page.
- Learn more about your followers and see how your posts are performing-(this is Instagram Insights)
- Add a phone number, email, and/or location so customers can reach you from a simple button in your bio
- Create paid promotions on Instagram that help you grow your business.
Now, tap the blue button in order to convert your account into a business account. Note that in order to create a business account, you have to connect your Instagram account to a Facebook page (Facebook business page). If you don’t have a Facebook business account, you first need to create one.
When you have a Facebook page, tap the blue button to activate the business account and then connect to your Facebook business page to complete the process.
Lastly, you need to enter all your business contact information. These contact call-to-action buttons will be displayed in your profile, as seen below:
You don’t have to fill in the CTA contact buttons, however, as a business, they’re a great help.
The good news is that once you’ve converted your account to a business account, you will get Instagram Insights directly, automatically.
How do you get Instagram Insights?
The good news is that the only thing you need to convert your account into a business account in order to get Instagram Insights.
How you get access to Instagram Insights is a completely different story, though, but doing so is very simple as well.
How to get access to Instagram Insights
To see your page’s analytics, go to your profile and tap the ”analytics” icon in the middle at the top of your screen, slightly to the left.
This is the place where you access your page’s main analytics.
Do note that if you have just converted your account to a business account, your account may need some time to first gather data which it can present there. Therefore, if you have just converted your account and can’t see any data, wait a couple of days (or hours).
There is another place you can see Instagram Insights on, and this is analytics of your Instagram posts.
When you’ve converted your account into a business account, below each of your posts that you’ve shared, you’ll have the option to ”view Insights”. The option is located right below the image in the left corner.
Lastly, there’s also a third place where you can access your analytics, and this is in your Instagram Stories. Well, if you’ve shared Stories, you’ll be able to see the analytics for them in the main Analytics section, however, if 24 hours haven’t passed since you shared a Story, you’ll also be able to see the statistics for your Stories at the moment, with live updates if you go to your Stories and then swipe up on them.
Hope you found this quick guide helpful and that you can now effortlessly measure the results of your Instagram efforts.
Now, you don’t only know how to get Instagram Insights, but also how to access the oh-so-valuable information about your Instagram marketing performance.