Search Marketing or Social Media – Which is the Best? (Infographic)
There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses.
In today’s marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on.
The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together.
To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social media and search marketing, compares them and discusses their collective power.
The difference between the two
As mentioned, both parts have their pros and cons and when comparing the two, we can see that search marketing can be more effective when you are looking to achieve some of your online objectives while social media is an easy choice when you want to achieve other things.
For example Lead generation is better achieved with search marketing due to the high-visibility and low-cost methods of search marketing.
I think we all can agree on the fact that social media is an amazing tool for building brand awareness.
Social media takes a different approach to marketing and for many, their main objective with social media is gaining exposure the primary mission. Most marketers agree that social media is superior to search marketing for these scenarios.
When it comes to maximizing the visibility of local businesses, twice as many consumers rely on search engines. and therefore increasing brand awareness.
An example is what Instagram marketing has been able to do for the tourism industry.
What if you combine the two?
Marketers are starting to realize that they don’t need to choose between the two and that they can generate better results by instead combining them.
You could even say that they’re complimenting each other.
Search marketing is ruling the internet search world by widening your fishing net when it comes to catching up people who are searching and social media is working to build brand awareness.
Search Marketing or Social Media – Which is the Best? (Infographic)
Infographic by MDG Advertising
