Important Statistics To know For a Successful Social Media Marketing (Infographic)
To be able to generate great results with social media marketing, there are some things you need to know.
It’s also important that you know what your competitors are doing and if they’re using social media as a marketing source because if they don’t, you might be able to leverage social media to your advantage. However, if they do, you need to know what they’re doing, how they’re doing it and what you can do to become better than them.
Before you begin with your social media marketing, it’s important that you know your objective.
Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be difficult to generate good results because you simply don’t know what to focus on.
Audit your competitors
Audit your competitors’ social media pages and their strategies. Are they generating great results with the strategy they’re using and can you implement some of their tricks into your own campaign?
These are things that are essential for great results and it is also some of the things that you can find in the infographic below.
Questions to ask yourself
When working with social media as a marketing tool, you need to ask yourself questions in order to get answers.
A very important question that some brands aren’t putting a lot of effort in is deciding what social media platforms to use.
If you want to be successful in social media, you need to know this.
A common mistake is that brands are picking all of the platforms out there with the belief of reaching more people but that isn’t really how it works.
It is better to focus on a few platforms and completely dominate them than to use all of them and not do it well.
Know the demographics of the platforms
Another misconception is that all platforms are the same and this is far from the truth.
The most common social media platform for brands is Facebook.
Just because it is the most popular social media marketing platforms, doesn’t mean it will be beneficial for you.
You need to know the differences of the platforms out there so you aren’t wasting your energy and resources.
For example Men account for only 7% of total pins on Pinterest. Median age of a Pinterest user is 40, however majority of active pinners are below 40. Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K. 30% of all US social media users are Pinterest users.
That means that if your target audience is men, this platform might not be able to generate the results you are looking for.
On Instagram however, the demographics looks completely different.
If you are looking to market to teen girls on Instagram, you’re in luck. Among teenagers in ages 13 to, 23 percent of girls and 17 percent of boys use Instagram. In addition, 55 percent of all online 18- to 29-year-olds in the U.S. are using Instagram.
To summarize it, know the demographics of the social media platforms you are using because they can have a huge impact on how you’re performing on there.
Important Statistics To know For a Successful Social Media Marketing (Infographic)
This infographic was produced by sage.co.uk
