The Power of Social Media Marketing Explained
Social media has an extreme marketing power when it comes to influencing people to action. unfortunately, some marketers aren’t realizing the marketing power social media has and ignores it.
Social media – when used strategically and correctly, is the most powerful form of marketing and can generate fantastic results over time, however, it’s important to know these results aren’t something that will come over night.
How can you actually use this?
To use social media, you don’t need much. Just internet and a device where you can run the social media applications on, but that’s just a small part. The important part of taking advantage of the marketing power social media has is about making a social media strategy and executing.
So, what can social media do for your brand?
1. Increase brand awareness
This one is the biggest of them all because never has it been as easy as it is today to reach out to your target audience. With the help of social media, you can do just that in seconds!
Social media lets you introduce your brand to people in a genuine and simple way. This means new ways to increase your visibility and make your company more recognizable for customers.
If your brand is active on several social media platforms at once, you can have a constant presence among your audience, which makes your potential customers constantly reminded and better acquainted with your product or service.
A study by Nielsen found that 60 percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand altogether. This means that if you are being active on social media and reach your target audience in the right way, people will become aware of your brand, see you as something familiar, and ultimately become customers.
If people are unaware of your business, they won’t buy your products or be interested in your service.
In addition, a study by Relevanza showed that 78 percent of small businesses attract new customers through social media, so set up a strategy, research the best way to find and target your audience and EXECUTE!
2. Improve Brand Loyalty and Authority
It has long been difficult to get your customer’s opinions and then improve with the help of the info you get. The most common ways to get this information was with surveys and face-to-face conversations – but that was before the age of social media.
Now, you can see what people are saying about your brand in just a few seconds, answer to complaints, questions or any other customer messages. Because social media lets you connect with your audience in a genuine and personal way, it’s easy to build close relationships that result in an increased authority and trust in your brand. Some have even taken it so far and called social media the best customer service tool.
Social media is not only a place for complaints. People are also turning to social media when they wish to thank or compliment a business. And the great thing is: The more people talk about your brand, the bigger spread your brand will get.
With the help of social media influencers, you can increase your brand’s authority and trust dramatically. Because the followers of the influencer look up to him/her, getting an influencer to talk good about your brand will help strengthen your brand loyalty and authority a lot.
3. Increases your conversion opportunities
The more connections you have with your target audience, the more chances you’ll have of getting conversions.
Social media is a place where you can talk to your target audience anytime, anywhere, so the opportunities of ultimately getting conversions are increased at the same pace as you’re engaging with people on social media.
The more connections/engaging you do with your audience = the higher chances of getting conversions.
Every single piece of content you share on social media increase those chances, as you’ll have a bigger opportunity of reaching people who might be interested in your brand.
Also, it is considered that the bigger following base a brand has on social media, the higher trust and authority that brand gets.
4. Increase traffic
Social media has an extreme power when it comes to driving traffic. In fact, social media is the favorite marketing tool to drive traffic among many bloggers today.
Social media is also the main traffic source for some brands, so make sure you are taking advantage of all the tips to increase traffic, for example adding a link in your bio, holding giveaways and asking your audience to visit your website.
The Best Part?
Social media is for everyone!
Anyone can become a professional and master social media.
Here are some of the most effective tactics to get the results you want:
- Gain the attention of your target audience. These are your potential customers that are most likely to perform an action such as purchasing from your store.
- Putting a face to your brand. This is a tactic that is recommended but not necessary. When people can associate your brand with a face, it will be easier to build trust and create valuable connections with your audience.
- Work on conversions. Social media followers are worth nothing if you don’t know how to convert them into customers and get them inside your sales funnel. To get them inside of your sales funnel, there are several tactics that can be used, one of the most common is getting their email address.
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