6 Tips On How To Grow Your Social Media Following
Social media has many marketing benefits for brands, and growing followers is a vital part of achieving success.
Sure, it is said that you shouldn’t focus on solely focus on the followers – and that is true. On social media, quality is far more important than quantity.
Which would you rather have:
1,000 highly engaged followers who interact with every single post you share
10K followers with a mere 100 engaged followers?
To me, the answer is quite clear. However, it is not as clear for others.
In this article, I thought I’d provide you with tips that will help you get both!
Not only will you get followers, but you’ll get engaged followers who will interact with your page on a daily basis.
1) Post regularly.
If you only post once every so often, people won’t get used to your presence, and they will risk forgetting about your brand. Making a conscious effort to post once or twice a day, or even
Making a conscious effort to post once or twice a day, or even once a week will help build your relationship with your followers and help you gain new ones.
While it is recommended that you should post at least once a day on social media to always stay on top of your audience’s mind, it is better to post once a week and actually stick to that instead of letting it go several months between posts, because that will seriously harm your brand instead.
First of all, it will send out signals that you don’t care, second of all, people who visit your profile may believe you have quit if a long time has passed since your last post and decide not to follow you (or unfollow you if they are already following you). Worst of all, if you haven’t posted for a long time, people may believe your company has gone bankrupt and will be discouraged to buy from you.
And let me tell you, two weeks without a post as a brand is a long time!
It’s important to be consistent when you’re building up followers. If posting is the thing that always gets pushed to the bottom of the “to do” list, then create a posting schedule and make sure you stick to it. Scheduling posts can be super helpful to a busy marketer as it lets you create all your posts in advance and then they’ll post themselves at given times.
Consistency is key for social media success.
2) Interact with other people.
This doesn’t just extend to influencers in your niche, but all the people who comment on your posts, send you messages, like your posts, or even just people within your niche that you’ve never spoken with before.
If you’ve got a comment, always make sure you respond to it, and don’t forget to use their username (@) so they get the notification that you’ve responded.
Making friends in social media is like making friends in real life.
But the point is that in order to build valuable, long-lasting relationships, you need to put effort into building your relationships- and do it consistently.
There are literally thousands of ways you can interact with people on social media, and you should put a lot of effort into doing so!
When interacting with people, you want to focus on engaging with people within your niche, because these are most likely to start following your page and like what you share.
A very effective way of engaging with your audience on a very personal level is to send a private message to them. However, if you decide to do so, avoid sending spam-like messages, because people do it all the time and the message won’t feel genuine for the recipient, in fact, it might just end up harming you if they believe your message is sent by a bot.
So, if you decide to send private messages, be very careful in making your message look like it has been sent by a bot.
If you succeed in making it personal, you will notice that your message will be highly appreciated by the people receiving it.
3) Stay on brand.
Social media is a bout sharing content. No matter if it’s a platform that is all about video, visual content, or the written word, it is essential that you have a content strategy.
Too many people (and brands) are jumping into social media without any clear plan or strategy of what they are going to post, which results in them posting random content which isn’t necessarily related to the brand.
A consistent brand message will make it easier for your audience to recognize your content, and with content that is coherent, you’ll be able to build up your brand presence a lot quicker.
A tip is to have a logo/ watermark on all your pictures and use the same font (if you write text on your posts).
@AgentSteven uses the same font and adds his “watermark” on all of his pictures that he post.
Regarding the written word, the language you use should also be connected and consistent.nd your
Don’t go from writing conservative-like text one day to using emojis and acronyms the next day.
It will confuse your audience.
And harm your brand building.
4) Put out great content!
Content is king on social media. This is something that is often overlooked while you’re trying to get everything else right (it’s a minefield, it really is!).
Marketers often tend to get stressed at the fact that they need to share (at least) once a day for best results, which leads to compromises on the quality of the content they share.
And I understand, it’s really stressful!
At most, I’ve run 6 Instagram accounts at once, that all needed one post a day (some needed up to 3).
Talk about a handful.
While your content needs to be good quality wise, it also needs to be engaging, informative, funny and related to your product, So I would be lying if I wouldn’t admit that there is a lot of things to think about.
If you recognize yourself in sacrificing quality of the content you share just to put out once a day, it is better to post less often and make sure your content is top notch instead.
Otherwise, you’ll just end up sharing terrible content that won’t generate any results for you.
5) Use video.
Instagram lets you share video content on both Stories and as regular uploads. has a video facility and also
Videos are a fun, more alive way to get your audience engaged, and several statistics have also implied that video content on Instagram tend to get higher engagement than regular photos.
It’s good to have a mix of both video and photo so that you’re always bringing something new and fresh to the table, preventing your audience from becoming bored.
6) Don’t buy followers.
Building up an Instagram following is slow going but if you’re consistent and stick to a plan, it will work. You just need to have patience.
If you give in to the instant gratification and the temptation of buying followers, you put your existing followers at risk of being spammed and you just end up with people on your page who aren’t’ interested in your product or any of your content.
If you have hundreds of thousands of followers but only a couple of likes and comments on each post, that’s frowned upon in the industry, and people will be able to tell that you’ve bought fake followers, making them lose respect in you.