Can You Use Emojis in Social Media Marketing?
Emojis on social media (and everywhere else on the internet) are getting more and more common. If you take a look at your latest social media post, the odds are, your caption or at least one of the comments contain an emoji.
Regarding the question “Can You Use Emojis in Social Media Marketing?” the answer is yes. And the more developed answer is that you should use emojis! Emojis actually have shown to be effective in social media marketing contexts. This is why in this article, we’ll clarify some things regarding the use of emojis in your marketing strategy and teach you how you should use them in order to achieve the best results.
Use emojis at right times & do not overuse them
Emojis are great unless they are overused. There is not many things more off-putting than a bunch of random emojis in a kind of “business” post. Usually it looks spammy, unprofessional and bot-like. This is what you want to avoid. Sure, spamming a bunch of emojis in the caption grabs people’s attention but it can also be seen as annoying and result in building a bad image.
On a positive note, emojis can be a significant addition to some posts and content if you know how to use them right. They may draw your audience attention to some important points and your marketing communication in general, but it is incredibly easy to overdo so make sure you are careful.
Engage with followers
If you’re engaging with fans online, emojis are perfect for fun, humorous reactions . You can even cut the text completely and only use emojis to reply on a comment and if you do it correctly, it can send signals that you are a business that is up-to date. Emojis are specially useful in situations when your space is limited-for example on Twitter. Emoji’s are, at their heart, a language of visual short cuts. The pressure of keeping it short to fit everything you want said can can be removed with the help of emojis.
Brand personality with emojis
Emojis also helps establishing a brand personality. For example, you don’t see Louis Vuitton using emojis on social media but for example more “fun” brands that doesn’t have the demand of keeping it as formal such as H&M do. This is because their audience frequently uses emojis, and a way to reach that audience is to use the same language as them to be stay relevant. This is why it is important that you as a company decide wether or not using emojis is a good fit for your brand. If it is-use them at right times, learn when to use them, what emojis you should use and also when not to use them.
So, to summarize the question “Can You Use Emojis in Social Media Marketing?”, the answer is yes. You should however think about if they are suitable for your brand. If they are, make sure to use them at right times and be unique when using them!