6 Essential Tips to Help you Kick-start Your Social Media Marketing
If you are new to social media, it’s important that you kick-start your presence in the right way so you get the best results possible in the long run.
If you are completely new to social media marketing, the chances are probably that you don’t know much about it.
In this article, I’ll be breaking down the most essential things you need to know to kick-start your social media marketing.
I will also supply you with some helpful tools that can help you make your social media presence more successful.
Let’s get started.
1. Create a comprehensive profile
This is important no matter what social media platform you choose to use because the same principle goes for all of them.
Create a comprehensive profile and a theme that would be genuinely representative of your brand.
Your brand should be easy recognisable on all social media platforms you use, which means that if a person stumble across your Facebook page, they should be able to relate that profile to your business immediately based on the “vibe” and feeling it gives the viewer.
It’s very important that you are sending the same messages on all social media platforms you are using because if all your platforms are sending different messages, it will confuse the viewer.
2. Post creative and unique content
Make sure that your posts are relevant and interesting for your target audience. This will draw people’s attention and boost brand awareness.
Content is king on social media and it’s important that you master it if you want to generate good results right from the start.
Having great content will help you grow faster and interest a lot of people.
If you are really dominating your content creating, you can quickly become a leader within your industry.
But that demands hard work and optimising your content for the purpose it serves.
It can also be a challenge to know what kind of content you’re going to create.
Sometimes, it can be difficult knowing where you’re going to get your content from.
Below, you can find helpful guides to creating and posting top-notch content on your social media pages:
Where To Find Social Media Content
6 easy steps to improving your social media images
3. Avoid the most common social media mistakes
Not all mistakes can be avoided.
Or more correctly, all mistakes shouldn’t be avoided.
You can learn a lot from committing mistakes but there are some common mistakes on social media that you can live without committing. These mistakes can easily be avoided.
You just need to be aware of them.
And that you might be committing them.
Before you begin with your social media marketing, make sure you have read 10 Social Media Mistakes You Might Not Know You’re Making because it can save you both time, energy and stress.
4. Be consistent
Consistency is key on social media.
If you stop posting for a week, a month or even a year, people will believe that you have quit and therefore not see a reason to why they would follow you.
After all, the reason you choose to follow someone is because you want to see their content and if they aren’t putting out content, it’s easy to tap the unfollow button.
Posting seldom will decrease your growth rate and therefore affect your over all results on social media.
The article “What is the Ultimate Amount of Posts You Should Publish on Instagram?” will help you get a better knowledge of how many posts you should post per day on Instagram to get the best possible results.
5. Use hashtags
This is important for your posts to get more exposure and visibility.
Hashtags will help you read a bigger audience apart from your already existing followers and therefore, hashtags should be taken very seriously if you want to succeed with your social media marketing.
Be careful though. Do not overdo it by using all the hashtags you could think of in a single post, that will just look annoying and Stick with relevant and witty hashtags.
Do have in mind that hashtags have different power on different platforms which means that they may not be as effective on Facebook as on Instagram for example.
The articles below should help you get started with hashtags:
How your business should use Twitter hashtags
How to grow your Instagram with hashtags
Should you use hashtags on Facebook?
6. Engage with your audience
By engaging with users on social media, you’re not only building a name for yourself (which is extremely important on social media), you’re also making people more loyal with your brand when having genuine conversations with them, which can increase the word of mouth marketing of your page.
How to engage with your social media audience will help you get started with your social media marketing campaign.
Helpful tools
Below, you can find some helpful tools that can make your social media marketing campaign more successful and more professional.
- Canva – creating stunning images for posting, no need for extensive graphic design skills in using this tool.
- Archie.co – grows your online presence by managing your accounts and automating your engagements such as liking and following relevant posts / accounts.
- Holr – automate your direct messaging and widens your communication reach. Greet new followers with a personalized message, send them updates, promotion codes, etc.
- Tagboard – know the trending hashtags and which ones to use best for your posts.
- Piqora (now Olapic) – features such as analytics, scheduling content and conducting competitions like giveaways, discount codes, etc.
Conclusion
There are a lot to think about on social media and especially if you’re just starting out.
These 6 essential tips will help you get stated in the right way and achieve better results.
