Online Marketing

Email marketing isn't dead. But if you check the internet, it may sure seem like it. "Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years. But is email marketing actually dead? Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers. As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch...

Curious about user-generated content? As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results. But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience. Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low. With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your...

All You Need To Know To Create Visually Appealing Content For Marketing You’ve probably heard the quote content is king a million times by now. But that’s because it’s true. There’s a reason why brands and marketers are devoting more money than ever into content marketing. But which type of content should you focus on? Studies say visual content. And it’s not so strange, really! The human brain resonates a lot better with visual content than it does with text. Think about it: Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject? Most would say video. And studies prove that you’ll also be able to learn more by watching the video. And yes, I know, it’s a bit counter-intuitive that I am rambling on...

Direct Mail marketing is far from dead. In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day. Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them. Interestingly, there is far less competition in y...

7 Digital Marketing Types you Need to Use today By definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services. Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology. Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it took...