5 Highly Effective Paid Ways of Increasing Website Traffic
“How can I increase my website traffic” is one of the most asked questions when it comes to online marketing and brand building on the web.
In this article, I’ll be going through 5 highly effective ways to increasing website traffic.
How to Increase Website Traffic
There are two main categories of website traffic.
Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic.
Pay Per Click advertising (PPC): As the name suggests, you pay for each click that is sent to your site and each click only. A reason to why PPC has become so popular is because you only pay for the results the ad is generating. nothing less, nothing more. PPC is a type of bidding marketing where more competitive keywords are more expensive and the less targeted keywords are cheaper. It all depends on supply and demand when it comes to the cost of a single click.
The most common PPC advertising places are Google AdWords, Instagram, Bing, Facebook, Twitter, etc.
When it comes to PPC, it’s best to send this traffic to an offer of some sort to capture the visitor’s information so they don’t just visit your website and then leave.
Search Traffic: This is another marketing source that is usually called PPC but the difference with this one is that it is only generated through search engines such as Google Adwords, Yahoo Gemini, Bing, 7 search etc.
The quality of these website clicks is very high because of the ability to make your ads very targeted. With search traffic PPC, you can choose which keywords you want to target. For example, if you’re looking to sell bicycles, you don’t want to target keyword such as “Free bicycles” because the people searching for that are obviously not willing to pay. Instead, you want to target keywords such as“buy product name” these people are more likely to buy your product right away.
Media Buying: This is also known as fixed cost advertising.
Media buying is a marketing source where you pay the advertiser a fixed cost, normally on blogs, videos, social media etc. It differentiates from PPC because the cost of this type of website marketing isn’t based on performance. Instead, you pay a fixed cost to display your ads, normally during a certain time frame, for example having a banner on a large website for a month.
Know however that this type of marketing is a bit more tricky and is starting to lose traction. First of all, it’s hard to laser target your target audience with this method, as everyone who is going to visit the website you’ve placed your banner on will see it whether they are interested in what you have to offer or not.
This is why it’s extremely important to only use this marketing source if the place where you’re going to put your ads on has a high percentage of your target demographics. If not, it will generate a lousy ROI because you aren’t reaching those who are interested in your website. In that way, media buying is a more risky way of advertising but it can still generate a good amount of traffic to your website if done correctly.
Display Advertising: This type of traffic is commonly seen on a lot of content sites and it’s starting to lose efficiency. Display advertising can be anything from a TV commercial to a website banner.
A bit similar to the example above but this type of advertising comes in both the form of PPC, fixed cost and Cost Pre Thousands (CPM) where you simply pay each time a visitor sees your banner regardless if they click or not.
“Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.”
The user engagement of this type of traffic is very low and the ROI also. This is because unlike search traffic, the visitor did not ask to see what you have to offer. In other words, it isn’t targeted.
Because the click-through rate on this type of advertising and the increase of more targeted ways to marketing your website, this is an advertising source that most likely will die out in the future. For now, though, it has the possibility of increasing your website traffic a lot – if done correctly.
Social media advertising: Ahh, the good old social media (well not so old). This is a newer form of ads that generate website traffic. Social media advertising where you market your website is any type of traffic that is generated from a social media platform such as Facebook, Pinterest, Linkedin, Twitter, Instagram etc.
This type of traffic is great if you’re looking to run extremely targeted ads adapted for your target audience and with a high ROI. This is also a great advertising source if you’re looking to expand your audience based on very specific demographics data, such as age, gender, employment status, etc.
In short, these ads allow you to target people based on very specific criteria which result in a fantastic ROI.