How Automotive Industry Can Benefit from Digital Marketing
Buying a car is a serious thing to do, and that is perhaps why the automotive industry has been a little slower than most others to pick up the digital trends. When you buy something this expensive, most people probably thought, it is better to see things with your own eyes and resolve possible issues personally. However, the situation changes. More and more people prefer to find out online if this or that car is affordable, suitable for their purposes and possesses the necessary functionality. Fewer and fewer people believe it to be required to go around car dealerships and discuss things in person – their customer's journey is gradually moving into the digital sphere. For businesses, this means that they have to pay greater attention to their online marketing, probably for the fir...