Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don’t know why that is?
If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues.
Have a look.
How Website Speed Impacts Your Business?
Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages.
No doubt these are important too, but if there’s one factor that alone can make or break your online business, then it is website speed.
Did you know that a 1-sec delay in page loading:
- Decreases customer satisfaction by 16%
Reduces page views by 11%
Lowers conversion rate by 7%
In other words, every second counts online.
So, How Can I Improve Page Load Time?
There are several things you can do to make your site load faster, such as using a compression technique to make your HTML and CSS files smaller. This will reduce page weight and help improve speed.
Another thing you can do is to have only one CSS, JavaScript, and HTML file each. Deferring JavaScript (JS) loading also helps. If you’ve got a WordPress site, you can look for a plugin that can defer JS loading.
What About a Mobile Site? How Can I Ensure My Site Loads Quickly on Smartphones?
If your site is loading fairly quickly on desktops but not on mobile devices, the first thing you need to do is check the size of images included in your web pages. If you’re sending desktop-sized images to mobile devices, pages will load slowly. Compressing images can help save the day for you. Another thing you can do is defer video.
To know more about why speed is essential for online businesses, check out this infographic.
