Social Media

18 Brilliant Ways To Respond To Criticism and Complaints On Social Media If you've used social media for even just a short period of time, chances are, you have had to meet criticism and angry customers. It doesn’t matter how careful you are, how hard you’re trying to please everyone, and how good your reputation is, eventually you’ll encounter criticism on social media. And it’s not strange when you think about the fact that an eight-fold increase in complaints on social media has taken place since Jan 2014. What’s more, According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. Criticism can be a lot of things on social media, and it’s important that you separate customer feedback from hate, attacks, and criticism, the latter on...

9 Myths About social media marketing BUSTED - Number 9 Will Shock You! I don't need to tell you that there are  2.46 billion social media users in 2017 because you probably already know that there is a crazy number of people using it. What does this mean? It means that with that much people, it is impossible to avoid myths to spread like wildfire and misconceptions to flourish. The last thing we want is faulty information to be spread and get taught to people because that means you're not reaching your true potential, and even worse, people might decide to completely ignore social media because of things they've heard. And considering the results and statistics, social media is able to generate, we don't want anyone to miss out. In this article, I'll, therefore, present 9 My...

The Devastating Effects of Using Low-Quality Images on Social Media Do I need to tell you about the power and importance of visual content? If you're working with marketing, I'm pretty sure you know about the power that visual content have. Let's take a look at some statistics, shall we? When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images.  (Source) Facebook posts with images see 2.3X more engagement than those without images.  (Source) Facebook posts with images get 2.3 times more engagement than posts without images....

How To Effortlessly Repurpose Your Content on Social Media Repurposing content on social media is a tricky task that demands great planning and thought. If you're doing your social media repurposing wrong, you risk boring your followers to death by presenting the same content over and over again. Eventually, it'll get old, and people will lose interest. We all know how difficult and exhausting it is to come up with incredible, high-performing, and engaging content all the time for social media. Sometimes we run out of ideas, sometimes we even risk outburning ourselves. Sometimes, the best solution is to repurpose your best-performing content on social media. Therefore, it's crucial that you know how you're going to repurpose content in the best possible way so you avoid boring you...

.8 Ways to Avoid Boring Your Social Media Followers to Death (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a difficult place for brands to be in. With  89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram. To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t...