Social Media

Oct142017 by VELOCENo Comments

How to Create a Customer Persona Using Social Media Data

How to Create a Customer Persona Using Social Media Data (adsbygoogle = window.adsbygoogle || []).push({}); Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience. It's quite common to come across business owners, marketers, and other business people who have no idea what a customer persona is, yet when you study them closer, you find out that they are doing it all of the time. Only that they don't know they are doing it. Social media holds a ton of information and knowledge. Most importantly, in this case, it holds a ton of information about your audience and the people you see as your ideal customers. Not taking advantage of this information is truly an opportunity gone to w...

Oct122017 by VELOCENo Comments

4 Easy Ways To Take Your Social Media Marketing to The Next Level

Social Media, Social Media Marketing

4 Easy Ways To Take Your Social Media Marketing to The Next Level Social media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren't using, and do the things that other people aren't willing to do or know how to do. In other words, they use methods that aren't yet saturated and implement them into a competitive social media. The result is that they are able to generate results that their competitors aren't, leaving them wondering how. To succeed in the competitive marketing world, new approaches are necessary, and unless you have unique and clever ways to stand out, you'll have a hard time finding social media marketing success for your brand. Therefore, that's exactly what I'l...

Oct32017 by VELOCENo Comments

5 Powerful Reasons you Need to Pay Attention to Social Media Monitoring

Social Media, Social Media Marketing

5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring (adsbygoogle = window.adsbygoogle || []).push({}); Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren't listening to it, you're missing out on important information and messages. And, of course, missing out on messages from your audience that may be vital to respond to. When using social media monitoring effectively, it helps you boost your brand's communication system and the way you listen and interact with your audience. In this article, we're looking at 5 powerful reasons you need to Pay Attention to Social Media Monitoring. Understand your audience better It's vital that you ...

Oct22017 by VELOCENo Comments

5 Harmful Social Media Mistakes You Need To Avoid

Social Media

5 Harmful Social Media Mistakes You Need To Avoid (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do great things for your brand. But if you're using it in the wrong way, it can also do the opposite. Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them. I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately. To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media...

Oct12017 by VELOCENo Comments

Become a Social Media Expert For Free With These 8 Clever Tricks

Social Media

Become a Social Media Expert For Free With These 8 Clever Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Everywhere we go, it seems like everyone is throwing the term "Expert" around. But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts. But how do you become a social media expert? Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment. In other w...

Sep302017 by VELOCENo Comments

How To Create A Dominating Instagram Campaign

How-To, Social Media, Social Media Marketing

How To Create A Dominating Instagram Campaign (adsbygoogle = window.adsbygoogle || []).push({}); Want to create an Instagram campaign? Not sure how to set it up properly? Not sure how to gain traction for it? Instagram is a perfect platform to run a campaign on, and there are a ton of effective campaigns you can choose from, so you can be sure to find one that is suitable for your brand's needs and objectives. Launching a campaign isn't difficult. But launching a successful campaign is. And to make it a success that brings marketing value to your brand, you need to understand what makes a campaign successful, and what factors are worth putting thought into. During my many years on Instagram, I've launched several types of campaigns. Some successful, some com...

Sep292017 by VELOCENo Comments

How to Bridge The Gap Between Brand and Customer on Social Media

How-To, Social Media

How to Bridge The Gap Between Brand and Customer on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); It's tough as a brand to build great relationships with their customers. Sure, you can leave a few comments saying "Nice!" on your customer's social media posts. But what about the connections that really matter? The true friendships you can establish as a brand with your customers? Very few brands succeed in doing this, and many even ignore it. Reason being is that it's tough! It's difficult as a brand to make people see you as one of them, and as a friend they can trust for better or worse. But the truth is that if you succeed, you will gain amazing results from it. Think of it this way: when you have a friend, and they tell you something, you ar...

Sep282017 by VELOCENo Comments

8 Vital Questions to ask When Developing Your Social Media Strategy

Social Media

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Sep272017 by VELOCENo Comments

13 Clever Social Media Campaigns You Need To Use To Gain Traction

Social Media, Social Media Marketing

13 Clever Social Media Campaigns You Need To Use To Gain Traction (adsbygoogle = window.adsbygoogle || []).push({}); It's well-known that social media is a great tool for almost any brand to market themselves. But the truth is that solely sharing a few images and interacting with a few people just won't cut it. At least if you're striving to achieve all the results you're seeing other brands are generating. It might have worked many years ago when social media was something new and undiscovered for most brands, but today, the landscape has gotten so saturated and competitive that you need new ways to get seen. To reach success, you need to use social media with a unique approach that lets you stand out from all the noise. Luckily for you, that's exactly what soc...

Sep262017 by VELOCENo Comments

5 Hacks to Improve your Customer Relationships on Social Media

How-To, Social Media

5 Hacks to Improve your Customer Relationships on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships are everything. Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve. When you improve your customer relationships, you get to know them, you increase their trust in you, and as a result, they'll become more loyal to your brand. Better relationships with your audience leads to a higher retention rate that is oh so important for businesses. Want to know why? Well, first off, loyal customers are on average worth up to 10 times as much as their first purchase. And like that wasn't enough, the probability of selling to an existing customer is ...

Sep232017 by VELOCENo Comments

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media

Social Media, Social Media Marketing

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only. To grow followers. And it makes sense considering the fact that almost everyone who followed you saw your posts. And since they didn't have a lot of content to engage with, and the competition among content was low, yours would see a lot of engagement. As social media grew, and the competition was getting tougher, the engagement dropped, and now, not everyone will see your posts. Then the algorithms started to happen. Today, almost every social media platform uses an algorithm to sort the conte...

Sep222017 by VELOCENo Comments

How To Use Social Media as a Public Relation Tool

How-To, Social Media

How To Use Social Media as a Public Relation Tool (adsbygoogle = window.adsbygoogle || []).push({}); Public relations is an important aspect for brands. The idea that press releases are all there's to it still lives on today among many businesses, but that couldn't be more far from the truth. Sure, press releases are still an important part of it, even though they were more important back in the days, because now you have new tools to manage your public relations. I'm of course talking about social media. The idea behind PR is essentially getting as much positive coverage on your company as possible and as often as possible. And with social media, this can be done on any given time, in a way that people couldn't believe would be possible back in the days. With ...

Sep212017 by VELOCENo Comments

Top 4 Harmful Social Media Mistakes You Can’t Afford To Make

Social Media

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays ...

Sep172017 by VELOCENo Comments

5 Social Media Terms and Words You Need to Know to Know in 2017

Social Media

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi...

Sep142017 by VELOCENo Comments

What to Think About When Using Social Media for Customer Service

Social Media

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...

Sep102017 by VELOCENo Comments

5 Social Media Tactics Your Competitors are Using (And How to Use Them)

Social Media, Social Media Marketing

5 Social Media Tactics Your Competitors are Using (And How to Use Them) (adsbygoogle = window.adsbygoogle || []).push({}); They say you should learn from those who are better than you. And that is completely true. Even if you don't think your competitors are better than you, there's always things they are better than you at, and that you can learn from. Whether you want to admit it or not. Creating a successful social media strategy is difficult. There's no doubt about it. That's because there are so many things that goes into one. Content creating, caption writing, customer interaction, customer service, and so on. One person don't know everything, but every person knows something. The beauty about looking at your competitors' social media strategies i...

Sep92017 by VELOCENo Comments

4 Tips to Creating Social Media Contests That Boost Sales

Social Media, Social Media Marketing

4 Tips to Creating Social Media Contests That Boost Sales (adsbygoogle = window.adsbygoogle || []).push({}); Contests on social media have a tremendous marketing power. Execute them correctly and you'll generate results that only cost a fraction of what the price for them is. With clever contests, you'll both increase brand-awareness, and drive people into your sales funnel. In this article, I'm providing you with my favourite 4 Tips to Creating Social Media Contests that boost sales. 1. Create contests that appeal your target audience The reason you run contests is to reach more people, build brand awareness, build an audience, and attract new customers. Right? Well, this can only be done successfully if you reach the people who matter to your brand. You c...

Sep42017 by VELOCENo Comments

How to Boost Sales of Things That Aren’t Selling With Social Media

How-To, Social Media, Social Media Marketing

How to Boost Sales of Things That Aren't Selling With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Have products that doesn't sell? Want to promote them and start getting sales on them? Luckily, getting traction for products that doesn't sell well isn't a difficult task. Social media has time and time over shown the tremendous results. In fact, a report from Social Media Examiner found that 43% of businesses are seeing an increase in sales from social media. And that's just one of the many benefits of social media. There are of course other factors that ultimately lead to a sale such as brand awareness and increased traffic, but these are more difficult to measure. That's also why they tend to be forgotten when talking about the power of so...

Aug282017 by VELOCENo Comments

5 Reasons Being Unfollowed on Social Media is Positive

Social Media

5 Reasons Being Unfollowed on Social Media is Positive (adsbygoogle = window.adsbygoogle || []).push({}); Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When you get unfollowed on social media, it sucks! There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite. But what if I told you that getting unfollows is a good thing? Yep, you heard that right! Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Aug282017 by VELOCENo Comments

4 Social Media Metrics your Brand is Forgetting About (And Why They’re Important)

Social Media, Social Media Marketing

4 Social Media Metrics your Brand is Forgetting About (And Why They're Important) (adsbygoogle = window.adsbygoogle || []).push({}); When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric: "How much does social media increase our sales?" and "How much will social media make us in exact dollars?" Unfortunately, this means neglecting many highly important metrics - thus preventing you from seeing the true marketing power of social media. What this also does is it makes you only looking at the short-term results social media is generating. Sure, metrics such as brand awareness and trust-building eventually leads to more sales. But those often happen long after the social media ROI evaluation is done. L...

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