How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers.
To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work.
Facebook helps to give a “face” to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course the purpose is that, that people find out what you do and what you offer, but it is a good policy to qualify your sales with important news related to the services you provide, news that has to do with your business, including good news from “the competition”. If you have a blog, the fan page is the ideal place to make your new articles known. Again, you can also incorporate blogs from colleagues, no matter you have your own blog or not.
LinkedIn is a professional network; it is more of a business network that social network. In this network, you can invite your network supposedly only to the people you know. The issue is that every time you connect with someone, that someone has more contacts so you can invite your network, 2nd and 3rd-grade contacts. You can also join groups that have to do with your activity and thus be able to contact more people from these groups. Depending on what those non-primary contacts have arranged as ways in which people can reach them, it will be the way you can contact them: a common invitation, ask someone to introduce you or send you an InMail (for this it is necessary to have a paid account, not the free basic). You can share your promotional link there. Based on my experience, I found what I needed in this network. 1 year ago, I was in need of finding a qualified writing service and once I surfed on the network, I found https://essayshark.com/college-essay-writing-service.html which I still use until now whenever I need an essay.
You know, most of us want to increase our number of contacts so there are no major drawbacks, although I advise you to prepare a few lines of presentation when you want to contact people from the groups, in reality whenever you do not know the person, they can sanction you if many people answer that they do not know you (there is a maximum number of invitations, once they answer you, you can keep inviting). The best way to get to know you on LinkedIn is by answering or asking questions in the Answers section. Of course, it is also recommended to act actively in groups.
Twitter is about people following each other, followed by those who are interesting in some reason and vice versa. The follow-up is not always mutual. There is no need to know each other personally, unlike Facebook and LinkedIn; here anyone can follow anyone. There are people who protect their tweets, but I can’t think of any good reason to do so. What most people do before following someone is to see the account of the one they choose to follow, if they do not know what you are going to say, how will they know your opinion?
The three applications above are examples of how you can leverage social media as an effective business promotion tool. In essence, whatever application you use, make sure you use it wisely.