Social Media

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y...

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be...

Curious about reasons you are being unfollowed on social media? Tired of people unfollowing you all the time? (adsbygoogle = window.adsbygoogle || []).push({});   If you’re using social media regularly, I can with 100 percent certainty say that you’ve been unfollowed at least one time. Probably substantially more. Considering the fact that your goal is to grow your page, it’s always frustrating when the numbers do the opposite. You’re eager to reach a particular goal and you’re just waiting for the last few followers to come to you. You constantly refresh your follower count and dream of better days when you have reached your follower milestone. But then you go to your followers and see that you’ve lost followers instead. The shock can be devastating.  I...

You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different. Chances are, that’s exactly why you’re here. But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what truly matters is how you can create kick-ass marketing videos and upload social media video that drives engagement and incredible results. Videos are playing a greater and greater importance on social media, and as a brand and marketer, you obviously want to take advantage of the increased interest and increased social media video consumption. In fact, when was the last time you watched a video on social media? If I’d asked you that question five years ago, t...

Looking to boost your social media exposure? Are you feeling like you don’t get the exposure you deserve on social media? Do you want to increase your visibility on the social platforms you use and get more followers? Since more people than ever are now using social media, the competition is tougher than ever, and standing out from the crowd and gaining social media exposure is getting increasingly difficult. This means that in order to continue to generate great social media results, you need to work harder than ever to gain more social media exposure. Or, you can just identify the things that are clearly working, double down on those, and then leverage the tactics and tricks that your competitors aren’t using in order to gain a greater exposure. With more than 2,5 billion ...

Want to increase customer loyalty with social media? I frequently emphasize the fact that social media isn’t a promotional tool. And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool. But the fact of the matter is that social media is a relationship tool, not a promotional tool. After all, it’s called social media. You’re obviously meant to be social. So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand? In the best possible way of course, by using it to build relationships with your audience. The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel...

As a brand, your customers are everything. But that’s not really something new, is it? But despite this, far too many brands act like they aren’t. Rather than focusing on building customer relationships, they focus on acquiring more and more customers. And once they are acquired, they are neglected and forgotten. Building customer relationships is crucial for customer retention and loyalty, and the statistics also speak very clearly about this, too. Because the fact of the matter is that loyal customers are worth up to 10x more as their first purchase. Moreover, the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is only 5-20%. As a brand, your end goal is always to drive sales. But in order to dr...

Social media has a ton of benefits. At least if you’d trust the opinions of the crowd, since more than 2.46 billion people are using it. It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better. But as with anything, social media comes with its own set of social media problems. If you are a regular user of social media or perhaps someone who’s working for a social media marketing agency,chances are, you’ve faced some of them already. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more. While the ben...

What is the best thing about social media in your opinion? I guess it’s the fact that people have the choice and listen to you only if they want to. What could this mean? That the visitors are either interested in your products/services or they just want to hear what you have to say. You are not pushing your messages to them. The technique has nothing in common with television, radio or newspaper ads. The main question now is how to grow the number of your social media followers and engage with them. Would you like to boost your influence? Then, you need to nurture your followers. One way to reach this is by claiming yourself an expert in your business. You do not have to know social media like the back of your hands for that.   However, you need to know that social media infl...

Curious about chatbots and where it is heading? Would You Prefer Talking To A Human or An AI Chatbot? In recent years we are seeing a new form of AI taking over the world – the chatbot. Chatbots are becoming increasingly common and developers are finding new and inventive ways to use this type of AI programming. As artificial intelligence improves, the lines between human and AI interactions become blurred – some chatbots are so advanced that it is difficult to tell that you are talking to a computer program! Some scientists and developers have gone so far as to say that in the future, AI will be so advanced that we will be unable to distinguish between humans and computers! Although you may think that chatbots are a recent development, there have been various interactive artif...

Want to learn more about Social media job titles and descriptions? You're in the right place. Social media has grown immensely over the years, and it has not only revolutionized many sectors and industries, but it has also revolutionized our society. Most importantly, it has changed the way brands markets themselves. Brands are essentially after one thing in marketing: your attention. And where your attention is, that’s where you can expect the brands to be. And as social media has skyrocketed in popularity, and the number of users has surpassed a whopping 2.5 billion, social media is where a lot of people’s attention is. As traditional marketing channels such as television, radio, and print are losing power and decreasing in ROI as a result of people using it less...

Wondering why you should be funny on social media? Wondering why you need to incorporate humor in your marketing? Humans love humor and to laugh. There's not one person that dislikes laughing and being entertained by something funny. In fact, laughing leaves your muscles relaxed for up to 45 minutes after, boosts the immune system, protects the heart, and much more But apart from just the health benefits of laughing, humans do enjoy laughing. And the best part is that when you get someone to laugh, they tend to like you more, something that can be beneficial in marketing. Because the truth is, the majority of viral content that you see on social media is humorous. This means that content that is humorous have a greater viral appeal, and a bigger spreading effect. Today...

Want to ensure that you stay safe on social media? The way we communicate is rapidly changing. From first using only face-to-face interactions, to sending letters, to calling, and now, using social media. Social media has opened up incredible opportunities for you to communicate with people from all over the world in a matter of seconds with the help of social media sites. The internet and social media revolution have begun, and in 2018, it is estimated that the total number of social media users around the world will reach a whopping 2.62 billion people. And the growth of social media users doesn’t look like it’s slowing anytime soon. As social media has evolved, tons of social media platforms have emerged. Now, there are Instagram, Facebook, Twitter, Pinterest, blogs, a...

Are you getting the most out of your social media marketing? We all know that social media can help brands generate incredible marketing results. As a result, more and more brands are hopping into social media and the marketing potential that can be tapped there. When talking about social media marketing, we often talk about using clever strategies and launching successful campaigns, but something that is often neglected in today's social media marketing landscape is social media optimisation. And when I researched topics to write about to help you succeed with social media, it struck me that while social media optimisation is tremendously important, there are relatively few people talking about it, and more importantly, there are few posts that cover all areas of social media ...

Social media is inundated with visual media nowadays, which makes it more and more difficult for photos to stand out. That is why if you want your photos to draw attention, you need to snap photos that are more likely to get noticed. Make no mistake snapping photos that are able to draw attention isn’t easy, but there are several ways that you could start: Create more interesting composition with the rule of thirds The rule of thirds is a rule for framing and composition that involves dividing your frame into a three by three grid (on most cameras you can turn on the grid function to overlay it on your frame). Based on that grid, you should position your subject as well as other elements. Normally this will mean placing the subject in one third so that it is off-center, and using t...