Social Media

Dec92017 by VELOCENo Comments

7 Clever Ways to use Social Media To Build Your Brand’s influence

7 Clever Ways to use Social Media To Build Your Brand's influence You’ve probably heard about the incredible results that influencer marketing on social media can drive. In case you’re new to influencer marketing, influencer marketing is the use of trusted and influential individuals to promote your brand, in our case, on social media. Back in the days, the influencers were worldwide celebrities who people looked up to, but with social media, it has opened up the opportunity for virtually anyone to become an influencer and build an audience. First, let’s take a look at some influencer marketing statistics so you’ll see just how effective it is to have influence over people: Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. ...

Dec12017 by VELOCENo Comments

9 Myths About social media marketing BUSTED – Number 9 Will Shock You!

Social Media

9 Myths About social media marketing BUSTED - Number 9 Will Shock You! I don't need to tell you that there are 2.46 billion social media users in 2017 because you probably already know that there is a crazy number of people using it. What does this mean? It means that with that much people, it is impossible to avoid myths to spread like wildfire and misconceptions to flourish. The last thing we want is faulty information to be spread and get taught to people because that means you're not reaching your true potential, and even worse, people might decide to completely ignore social media because of things they've heard. And considering the results and statistics, social media is able to generate, we don't want anyone to miss out. In this article, I'll, therefore, present 9 My...

Dec12017 by VELOCENo Comments

The Devastating Effects of Using Low-Quality Images on Social Media

Social Media

The Devastating Effects of Using Low-Quality Images on Social Media Do I need to tell you about the power and importance of visual content? If you're working with marketing, I'm pretty sure you know about the power that visual content have. Let's take a look at some statistics, shall we? When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images. (Source) Facebook posts with images see 2.3X more engagement than those without images. (Source) Facebook posts with images get 2.3 times more engagement than posts without images....

Nov302017 by VELOCENo Comments

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media Trolls

How-To, Social Media

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media Trolls Tired of people who leave negative comments on your social media page? You're not alone! On social media, trolls are everywhere, and it's almost impossible to dodge them. Trolls can cause a lot of damage to your brand if not dealt with in the right way. What "the right way" is, and how you should respond to them to minimize damage is exactly what you'll learn in this article. What are social media trolls? As usual, Wikipedia's definition is kind of disappointing. Mostly because it's a bit incomprehensible and doesn't give us the full story. "In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammato...

Nov292017 by VELOCENo Comments

The Ultimate Guide To Social Media Branding: Branding Made Simple

How-To, Social Media

The Ultimate Guide To Social Media Branding: Branding Made Simple Do you have a consistent and coherent brand image on social media? Having a cohesive and coherent brand message on social media is vital for success because it can ultimately lead to more business, more followers, and more opportunities for your brand. Just look at the largest and most successful brands on social media: Coca-Cola, Nike, Adidas, Gucci, Louis Vuitton, and many more. They are all examples of brands who have put great thought into their branding on social media - as well as outside of it. Branding on social media is important for many reasons. First off, it allows your brand to be instantly recognized, no matter where people find you. The whole idea of a branding strategy is to present yourself as a ...

Nov272017 by VELOCENo Comments

How to Protect Your Brand From Being Damaged by Spam on Social media

How-To, Social Media

How to Protect Your Brand From Being Damaged by Spam on Social media Spam is everywhere on social media. And no, I am not talking about the canned cooked meat made by Hormel Foods Corporation. I am talking about messages and actions created by bots and fake accounts. It feels like wherever you go on social media, bots are there to spam you. It can feel like there just isn't a way to escape from them and their actions. Spam can seriously harm your brand's reputation if it's not dealt with in the right way. Therefore, having a clear plan on how you're going to deal with spam on social media is crucial for success. If you've been on social more than a few days, you've probably already received comments or likes left by fake accounts. (adsbygoogle = window.adsbygoog...

Nov262017 by VELOCENo Comments

How To Effortlessly Repurpose Your Content on Social Media

Social Media

How To Effortlessly Repurpose Your Content on Social Media Repurposing content on social media is a tricky task that demands great planning and thought. If you're doing your social media repurposing wrong, you risk boring your followers to death by presenting the same content over and over again. Eventually, it'll get old, and people will lose interest. We all know how difficult and exhausting it is to come up with incredible, high-performing, and engaging content all the time for social media. Sometimes we run out of ideas, sometimes we even risk outburning ourselves. Sometimes, the best solution is to repurpose your best-performing content on social media. Therefore, it's crucial that you know how you're going to repurpose content in the best possible way so you avoid boring you...

Nov252017 by VELOCENo Comments

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing

Online Marketing, Social Media, Social Media Marketing

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing Social media marketing has exploded in popularity over the last couple of years. What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy. And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact: 46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal...

Nov232017 by VELOCENo Comments

The Ultimate Guide For Creating Stunning Visuals For Social Media

Social Media, Social Media Marketing

The Ultimate Guide For Creating Stunning Visuals For Social Media Visuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content. At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it. Have you ever tried making an Instagram post without including a photo or video? It's impossible! The same goes for Pinterest and YouTube. Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...

Nov192017 by VELOCENo Comments

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting)

How-To, Social Media

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting) Social media is one of the best ways to build relationships with your audience. It allows you to approach them on a personal level and have genuine one-on-one conversations. As a brand, building relationships with your audience is the single most important thing if you want to drive sales. Why? Because relationships build trust and trust drive sales. If your audience doesn't trust you, they won't buy from you. Social media is the ultimate customer interaction tool for many reasons, and one of them is that you can extract information from their profiles in order to provide them a better service and make it look like you know them better. Thus making them feel safe in your hands, and feel l...

Nov182017 by VELOCENo Comments

How to Make your Boring Brand Fun And Engaging on Social Media

How-To, Social Media

How to Make your Boring Brand Fun And Engaging on Social Media Being fun as a brand can be difficult. And on social media, there's no difference. It is especially difficult to be fun on social media if you are within an industry that is considered to be boring. What if you would sell walking frames? Not the most exciting niche if you're trying to promote yourself in a fun manner, right? The truth is that no matter what type of brand you are and what you sell, you can make your brand more fun and exciting on social media, and everywhere else for that matter. Just because the industry you are in is notoriously known for being boring doesn't mean you have to be! We see brands in the candy industry, fashion industry, and soda industry that are all creating fun and engaging content ...

Nov122017 by VELOCENo Comments

How To Create Your Social Media Sales Funnel That Actually Sells

How-To, Social Media

How To Create Your Social Media Sales Funnel That Actually Sells You're using social media. You're getting followers, likes, engagement, but what is it good for unless it is driving sales? You might use social media marketing for many different reasons. Maybe you want to increase brand awareness, maybe you want to improve your relationship with your audience, or maybe you want to drive traffic to your website. But there's one thing they all have in common - no matter which objective you set out to achieve, and that is the fact that all of these objectives are based on one end goal. To drive more sales. Yes, you want to build a better relationship with your audience, but in turn, this will increase their trust in you which will ultimately increase the chances of them becoming custo...

Nov62017 by VELOCENo Comments

Reasons You Need A Social Media Strategy And How to Create One

How-To, Social Media

Reasons You Need A Social Media Strategy And How to Create One (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown to become an important part of almost every brand's marketing plan. Not too long ago, marketers were laughing about social media and that some brands spent their efforts there. Today, the tone is a bit different, and now, more marketers than ever ask "How can we generate results and grow our business with the help of social media?" Having a well-developed, thorough, and detailed social media plan is vital for generating great results from your efforts on social media, but unfortunately, many businesses are trying to operate without any vision and plan, and this is like driving to an unknown destination without any road signs, GPS, or ma...

Nov32017 by VELOCENo Comments

8 Ways to Avoid Boring Your Social Media Followers to Death

Social Media

.8 Ways to Avoid Boring Your Social Media Followers to Death (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a difficult place for brands to be in. With 89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram. To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t...

Nov12017 by VELOCENo Comments

How To Effortlessly Improve and Set Up your Social Media Profiles

How-To, Social Media

How To Effortlessly Improve and Set Up your Social Media Profiles (adsbygoogle = window.adsbygoogle || []).push({}); Having a good looking profile is the foundation for success on social media. It is your facade towards the public, and if it looks unprofessional, boring and unappealing, it will have devastating effects on the results you have the potential of reaching. Think about it: If you have a physical location that isn't set up properly and doesn't look inviting, do you think a lot of people will visit it? Of course not! As a marketer, you are probably spending quite some time on social media, but how much time, and how many times have you improved your social media profiles to make them look more appealing? Often times, people just want to start directly by...

Oct272017 by VELOCENo Comments

6 Effortless Ways to Leverage Your Online and Social Media Reviews

Online Marketing, Social Media

6 Effortless Ways to Leverage Your Online and Social Media Reviews Whether you're aware of it or not, your customers are probably leaving reviews about your brand on social media. If they're not, getting them to do so isn't very difficult, because people love leaving reviews. What's more, your future potential customers love reading them. In fact, 88% Of Consumers say they trust online reviews as much as personal recommendations. Reviews are extremely important when it comes to buying decisions, to say the least. But how can you leverage all the reviews people are leaving about your brand on social media? How do you keep track of them? People leave reviews on their own page, on your page, through private message, and to their friends. And how do you use these reviews to boost your...

Oct262017 by VELOCENo Comments

8 Effortless Ways to Become More Authentic on Social Media

Social Media

8 Effortless Ways to Become More Authentic on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Authenticity is crucial for social media marketing. In fact, it is crucial for all marketing effort and as a brand. Anyone can build a social media presence, but the difficult part is to building a trustworthy, sending a brand message that is authentic, and that ultimately generates conversions. Social media scandals and slip-ups are almost impossible to keep on your audience's radar. As a result, brands have no other choice than to stay authentic and present yourself transparently and honestly on social media. The challenge, however, is that marketing in itself isn't authentic. Brands are aggressively downgrading their competitors while trying to present thei...

Oct242017 by VELOCENo Comments

6 Things you should never share on social media

Social Media

6 Things you should never share on social media Social media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you. But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm. It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand. To prevent that from happening, I've written a list of ...

Oct182017 by VELOCENo Comments

How To Prove and Measure The Results of Brand Awareness on Social Media

How-To, Social Media

How To Prove and Measure The Results of Brand Awareness on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Brand awareness is a tricky metric, and that's also the reason why so many brands look the other way and pretend like they're not listening when the question comes up for discussion. And this is of course not a good thing. Social media can do a lot for your brand. It can generate results that are easy to measure, and it can generate results that are difficult to measure. But no matter what your main objective with social media is, brand awareness will always be a by-product of your efforts that boost your brand's recognition. And when you are evaluating your results, you want to include this important metric into the equation as well. The truth is...

Oct142017 by VELOCENo Comments

The Complete Guide to Developing a Social Media Content Strategy

Social Media, Social Media Marketing

The Complete Guide to Developing a Social Media Content Strategy Social media is a jungle for marketers. You have to watch every step, and you need to know which way to take to avoid stepping in traps or getting lost on the way. To generate marketing results with social media, you need to develop a content strategy that puts the right pieces at the right place, and lets you spread your efforts on the things that truly matter. For great marketing results on social media, you need to have a plan on how you're going to execute. Have you ever seen a winner that hasn't had a plan? Probably not, and that's because the social media content strategy guides you to success. For most people, a content strategy for social media sounds both complicated and hard. But once you've got all the ...

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