Social media is an opportune platform to share content online in the comfort of your chair, regardless of the time. Different people have different ends on social media. Businesspeople aim at marketing their products, celebrities aim at increasing their popularity, bloggers aim at increasing social media traffic while others are on social media for fun.
Most of the social media users in one way or another aim at converting their posts into cash! This has made it very important for content writers to make sure that their posts (articles) get as much traction as possible.
Sometimes you may wonder why your social media article is performing poorly or rather doesn’t get the attention that you hoped for. You might wonder why other articles by other authors are performing way better than yours despite probably writing about the same thing.
Before blaming it on your followers for not sharing or commenting, have you ever given thought of your writing? The best thing about finding out that the problem is actually your posts is that you have a chance to change things around. Below are some tips on how to create a performing social media friendly article.
1. Use attention-catching headings
Any reader will get interested or bored at your work by only having a glance at your heading! You don’t expect anyone to proceed reading your article yet the heading is boring or does not totally relate to the needs at hand. Be creative and develop headings that will catch the readers’ eyes on the spot.
Do not create long headings as if you are writing a paragraph! Be short, precise and sometimes funny. Use of puns and figurative language has recently proven to be instrumental in developing fun and eye-catching headings.
If you think that you are not creative enough, there are many people out there who will be more than happy to earn a few coins and do the work for you! You can also increase your creativity by reading more articles and see how their titles are structured.
2. Employ anchor texts
The aim of any social media marketer is to create as much social media traffic as possible. We all know that social media traffic is directly proportional to earnings or business deals online! How do you make sure that your content gets more attention?
This is where anchor texts come in. Anchor texts are the words or phrases that help search engines like Google, Bing, Yahoo, and others to find your content after it has been searched for. Use common phrases that are likely to be searched for.
You can also take advantage of the trending topics and news to make your article popular. Anchor texts should, however, be integrated and used as naturally as possible in your article.
3. Use infographics
Pictures, videos, graphs and other forms of infographics make the entire text more appealing to the eye than mere plain text. Research has revealed that infographics posts attract more readers and results in more social media traffic.
This could be attributed to the ever lowering concentration capacities of the current online generation. Most of the people do not like to be treated like “nerds” and therefore you can’t post pages and pages of plain text with expectations that it will perform well!
You can try using more infographics and only integrate text as captions or just simple illustrations. If you have been relying on plain texts to drive your points, rethink your strategy and start integrating infographics to make your content more appealing to the eye.
4. Use simple and clear language
If your end on social media is to make money or create traffic your way, then don’t use it as an intellectual battle platform. Most of the people are interested in your intellectual capabilities and therefore dropping big vocabularies will not do you any good.
Most of the users are only interested in your simple ideas and how you can make them easily relatable! You can’t just drop heavy engineering terminologies to explain how your product works, especially online! While creating your article content, have everyone’s interests in mind.
Don’t assume that everyone on the online platform is familiar with your area of specialization. You should use the most conventional or common terms to express your ideas. Make your content easily understandable and relatable to your customers.
While using simple and clear language, also make sure that your ideas have a chronological flow! Be orderly to avoid confusing the readers. Use of simple, concise and precise language will surely make your article online friendly and improve the performance.
5. Adequate research on your topic
Before you even start writing your article, ask yourself whether you have adequate insight into it or not. Everyone deserves the right and correct information, not just information based on personal feelings or bias. This is very important when it comes to quoting figures and facts.
For example, if you’re going to write an article on the best 3d printer under 500 bucks, you should write information in the article body from the real experiences.
If it is not possible by yourself, contact or find the people who’ve used the products that you’re featuring in your writing.
You can’t just develop your own facts to make your content “admirable”. Make sure that the facts and figures that you put in your articles are correct and can be proven if need be! By reading on your topic, you will not only get adequate content but also create confidence in your customers that you are knowledgeable and keen.
Readers are not interested in fallacies but facts. Your ideas in the article should have a logical flow while still making sure that you remain on the topic. You don’t want to appear confused out there!
6. Create more video contents and optimize them
If you are creating video contents, don’t upload it to your website. Better, upload the video to your YouTube channel with proper optimization. It has a number of benefits like as you can save your database space by using YouTube’s database, there are more chances for the content to go viral on the social media, there are more options to optimize the video content, etc.
A great video content usually becomes viral on the social media. But, sometimes it requires a bit push! You should have a significant number of subscribers on your channel. More subscribers is equal to more chances to go viral. Invest some bucks to get some real subscribers in a short time. There are companies that provide this type of services. Read more to know what the other benefits of this are.
The above tips may seem obvious but wait until they work on your articles! It is clear that the social media community is not interested in complex, long and boring content without logical flow! A simple way to trim long text is by use of hyperlinks and redirecting. You can use words like click here or read more while redirecting. Just give a highlight of the idea and redirect the reader somewhere else for further details. Be wise and tell the people what they want to hear!