Social Media

Nov32017 by VELOCENo Comments

8 Ways to Avoid Boring Your Social Media Followers to Death

.8 Ways to Avoid Boring Your Social Media Followers to Death (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a difficult place for brands to be in. With 89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram. To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t...

Nov12017 by VELOCENo Comments

How To Effortlessly Improve and Set Up your Social Media Profiles

How-To, Social Media

How To Effortlessly Improve and Set Up your Social Media Profiles (adsbygoogle = window.adsbygoogle || []).push({}); Having a good looking profile is the foundation for success on social media. It is your facade towards the public, and if it looks unprofessional, boring and unappealing, it will have devastating effects on the results you have the potential of reaching. Think about it: If you have a physical location that isn't set up properly and doesn't look inviting, do you think a lot of people will visit it? Of course not! As a marketer, you are probably spending quite some time on social media, but how much time, and how many times have you improved your social media profiles to make them look more appealing? Often times, people just want to start directly by...

Oct272017 by VELOCENo Comments

6 Effortless Ways to Leverage Your Online and Social Media Reviews

Online Marketing, Social Media

6 Effortless Ways to Leverage Your Online and Social Media Reviews Whether you're aware of it or not, your customers are probably leaving reviews about your brand on social media. If they're not, getting them to do so isn't very difficult, because people love leaving reviews. What's more, your future potential customers love reading them. In fact, 88% Of Consumers say they trust online reviews as much as personal recommendations. Reviews are extremely important when it comes to buying decisions, to say the least. But how can you leverage all the reviews people are leaving about your brand on social media? How do you keep track of them? People leave reviews on their own page, on your page, through private message, and to their friends. And how do you use these reviews to boost your...

Oct262017 by VELOCENo Comments

8 Effortless Ways to Become More Authentic on Social Media

Social Media

8 Effortless Ways to Become More Authentic on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Authenticity is crucial for social media marketing. In fact, it is crucial for all marketing effort and as a brand. Anyone can build a social media presence, but the difficult part is to building a trustworthy, sending a brand message that is authentic, and that ultimately generates conversions. Social media scandals and slip-ups are almost impossible to keep on your audience's radar. As a result, brands have no other choice than to stay authentic and present yourself transparently and honestly on social media. The challenge, however, is that marketing in itself isn't authentic. Brands are aggressively downgrading their competitors while trying to present thei...

Oct242017 by VELOCENo Comments

6 Things you should never share on social media

Social Media

6 Things you should never share on social media Social media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you. But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm. It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand. To prevent that from happening, I've written a list of ...

Oct182017 by VELOCENo Comments

How To Prove and Measure The Results of Brand Awareness on Social Media

How-To, Social Media

How To Prove and Measure The Results of Brand Awareness on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Brand awareness is a tricky metric, and that's also the reason why so many brands look the other way and pretend like they're not listening when the question comes up for discussion. And this is of course not a good thing. Social media can do a lot for your brand. It can generate results that are easy to measure, and it can generate results that are difficult to measure. But no matter what your main objective with social media is, brand awareness will always be a by-product of your efforts that boost your brand's recognition. And when you are evaluating your results, you want to include this important metric into the equation as well. The truth is...

Oct142017 by VELOCENo Comments

The Complete Guide to Developing a Social Media Content Strategy

Social Media, Social Media Marketing

The Complete Guide to Developing a Social Media Content Strategy Social media is a jungle for marketers. You have to watch every step, and you need to know which way to take to avoid stepping in traps or getting lost on the way. To generate marketing results with social media, you need to develop a content strategy that puts the right pieces at the right place, and lets you spread your efforts on the things that truly matter. For great marketing results on social media, you need to have a plan on how you're going to execute. Have you ever seen a winner that hasn't had a plan? Probably not, and that's because the social media content strategy guides you to success. For most people, a content strategy for social media sounds both complicated and hard. But once you've got all the ...

Oct142017 by VELOCENo Comments

How to Create a Customer Persona Using Social Media Data

How-To, Social Media

How to Create a Customer Persona Using Social Media Data (adsbygoogle = window.adsbygoogle || []).push({}); Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience. It's quite common to come across business owners, marketers, and other business people who have no idea what a customer persona is, yet when you study them closer, you find out that they are doing it all of the time. Only that they don't know they are doing it. Social media holds a ton of information and knowledge. Most importantly, in this case, it holds a ton of information about your audience and the people you see as your ideal customers. Not taking advantage of this information is truly an opportunity gone to w...

Oct122017 by VELOCENo Comments

4 Easy Ways To Take Your Social Media Marketing to The Next Level

Social Media, Social Media Marketing

4 Easy Ways To Take Your Social Media Marketing to The Next Level Social media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren't using, and do the things that other people aren't willing to do or know how to do. In other words, they use methods that aren't yet saturated and implement them into a competitive social media. The result is that they are able to generate results that their competitors aren't, leaving them wondering how. To succeed in the competitive marketing world, new approaches are necessary, and unless you have unique and clever ways to stand out, you'll have a hard time finding social media marketing success for your brand. Therefore, that's exactly what I'l...

Oct32017 by VELOCENo Comments

5 Powerful Reasons you Need to Pay Attention to Social Media Monitoring

Social Media, Social Media Marketing

5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring (adsbygoogle = window.adsbygoogle || []).push({}); Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren't listening to it, you're missing out on important information and messages. And, of course, missing out on messages from your audience that may be vital to respond to. When using social media monitoring effectively, it helps you boost your brand's communication system and the way you listen and interact with your audience. In this article, we're looking at 5 powerful reasons you need to Pay Attention to Social Media Monitoring. Understand your audience better It's vital that you ...

Oct22017 by VELOCENo Comments

5 Harmful Social Media Mistakes You Need To Avoid

Social Media

5 Harmful Social Media Mistakes You Need To Avoid (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do great things for your brand. But if you're using it in the wrong way, it can also do the opposite. Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them. I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately. To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media...

Oct12017 by VELOCENo Comments

Become a Social Media Expert For Free With These 8 Clever Tricks

Social Media

Become a Social Media Expert For Free With These 8 Clever Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Everywhere we go, it seems like everyone is throwing the term "Expert" around. But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts. But how do you become a social media expert? Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment. In other w...

Sep302017 by VELOCENo Comments

How To Create A Dominating Instagram Campaign

How-To, Social Media, Social Media Marketing

How To Create A Dominating Instagram Campaign (adsbygoogle = window.adsbygoogle || []).push({}); Want to create an Instagram campaign? Not sure how to set it up properly? Not sure how to gain traction for it? Instagram is a perfect platform to run a campaign on, and there are a ton of effective campaigns you can choose from, so you can be sure to find one that is suitable for your brand's needs and objectives. Launching a campaign isn't difficult. But launching a successful campaign is. And to make it a success that brings marketing value to your brand, you need to understand what makes a campaign successful, and what factors are worth putting thought into. During my many years on Instagram, I've launched several types of campaigns. Some successful, some com...

Sep292017 by VELOCENo Comments

How to Bridge The Gap Between Brand and Customer on Social Media

How-To, Social Media

How to Bridge The Gap Between Brand and Customer on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); It's tough as a brand to build great relationships with their customers. Sure, you can leave a few comments saying "Nice!" on your customer's social media posts. But what about the connections that really matter? The true friendships you can establish as a brand with your customers? Very few brands succeed in doing this, and many even ignore it. Reason being is that it's tough! It's difficult as a brand to make people see you as one of them, and as a friend they can trust for better or worse. But the truth is that if you succeed, you will gain amazing results from it. Think of it this way: when you have a friend, and they tell you something, you ar...

Sep282017 by VELOCENo Comments

8 Vital Questions to ask When Developing Your Social Media Strategy

Social Media

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Sep272017 by VELOCENo Comments

13 Clever Social Media Campaigns You Need To Use To Gain Traction

Social Media, Social Media Marketing

13 Clever Social Media Campaigns You Need To Use To Gain Traction (adsbygoogle = window.adsbygoogle || []).push({}); It's well-known that social media is a great tool for almost any brand to market themselves. But the truth is that solely sharing a few images and interacting with a few people just won't cut it. At least if you're striving to achieve all the results you're seeing other brands are generating. It might have worked many years ago when social media was something new and undiscovered for most brands, but today, the landscape has gotten so saturated and competitive that you need new ways to get seen. To reach success, you need to use social media with a unique approach that lets you stand out from all the noise. Luckily for you, that's exactly what soc...

Sep262017 by VELOCENo Comments

5 Hacks to Improve your Customer Relationships on Social Media

How-To, Social Media

5 Hacks to Improve your Customer Relationships on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships are everything. Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve. When you improve your customer relationships, you get to know them, you increase their trust in you, and as a result, they'll become more loyal to your brand. Better relationships with your audience leads to a higher retention rate that is oh so important for businesses. Want to know why? Well, first off, loyal customers are on average worth up to 10 times as much as their first purchase. And like that wasn't enough, the probability of selling to an existing customer is ...

Sep232017 by VELOCENo Comments

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media

Social Media, Social Media Marketing

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only. To grow followers. And it makes sense considering the fact that almost everyone who followed you saw your posts. And since they didn't have a lot of content to engage with, and the competition among content was low, yours would see a lot of engagement. As social media grew, and the competition was getting tougher, the engagement dropped, and now, not everyone will see your posts. Then the algorithms started to happen. Today, almost every social media platform uses an algorithm to sort the conte...

Sep222017 by VELOCENo Comments

How To Use Social Media as a Public Relation Tool

How-To, Social Media

How To Use Social Media as a Public Relation Tool (adsbygoogle = window.adsbygoogle || []).push({}); Public relations is an important aspect for brands. The idea that press releases are all there's to it still lives on today among many businesses, but that couldn't be more far from the truth. Sure, press releases are still an important part of it, even though they were more important back in the days, because now you have new tools to manage your public relations. I'm of course talking about social media. The idea behind PR is essentially getting as much positive coverage on your company as possible and as often as possible. And with social media, this can be done on any given time, in a way that people couldn't believe would be possible back in the days. With ...

Sep212017 by VELOCENo Comments

Top 4 Harmful Social Media Mistakes You Can’t Afford To Make

Social Media

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays ...

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