Blogging for Business – Why you Need a Blog Page (“who are ya?”)
There’s a sports chant sung by the up to the minute winning team’s fans that is directed at the losing team’s fans, and it goes a little something exactly like this “who are ya, who are ya, who are ya!”. Not the brightest use of the English language, although it does kind of work (this is because of the repetition of stressed syllables sandwiched between two unstressed syllables, called an amphibrach, as in “There once was / a girl from / Nantucket”, see, catchy). The ‘Who are ya’ chant is a dagger to the soul of any sporting fan who believed their team was going to win and actually ended up losing to what would usually be seen as a lesser side. It’s a taunt. A rub-it-in-your-face jeer. And when it comes to today’s theme of business reputation, it’s very relevant. The last thin...
