Building brand awareness is vital for businesses that want to attract new customers and boost sales. If you are looking for some fresh ways to achieve this, here are a few strategies that have a proven track record of delivering the results you crave.
Invest in promotional products
Everyone loves getting something for nothing, which is why the use of promotional products to improve brand awareness is still such a widespread practice.
The products themselves can be very varied, with firms like Promotions Warehouse allowing businesses to emblazon their branding on everything from umbrellas and reusable water bottles to USB memory sticks, keyrings, and even confectionery.
Handing branded products out at industry events and conferences, or simply giving them as a freebie to customers who visit your premises, will not only improve your brand’s reputation and enhance awareness, but also keep spreading the word whenever the recipient uses the item in the future.
Leverage social media
Social media is hugely important to brands, as average users spend more than two hours a day using sites like Facebook, Twitter, Instagram, and TikTok.
There are lots of ways to harness the power of social media to build brand awareness, whether you opt for paid Instagram ads or try to generate interest organically through competitions, Q&As, or giveaways.
Making your brand memorable in an ecosystem that is awash with similar content is of course a challenge, and the best advice is to not just promote your products and services in isolation but to tell a story in order to get your audience invested in the brand identity.
Engage with the local community
If your business is focused around serving customers in a specific geographic area, then it makes sense to look at ways in which you can build your brand on a local basis, rather than turning all of your attention to your broader digital marketing efforts.
The nature of your business will determine the kind of promotional push you can make on a local level. For example, if you run a food-focused operation then it could be worth working with other local businesses in the same industry to run events and festivals. Collaboration can often be an effective tactic for improving local brand awareness so that you can share the burden with partners rather than handling everything in-house.
Generate shareable content
While your own social media efforts will only get you so far, the best way to ensure that your brand spreads further afield is to create content that people are eager to share elsewhere.
There are plenty of different types of branded content to consider using, with infographics being particularly cost-effective and impactful. This type of content can be created quite quickly, with the help of a skilled designer, to display interesting information in an eye-catching way that will be eminently shareable.
Ultimately a combination of strategies will be required to build brand awareness, so get started soon to reap the rewards.