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Data shows that nine out of every 10 businesses fail, despite the founders' best efforts. What is that secret ingredient of the 10% that succeed? Can best practices truly be learned and applied? We set out to learn from the entrepreneurs who found business success in today’s world, and here’s what they said about the elements that matter most. Product Push So much work goes into designing products to be the most effective and enjoyable for customers. But if you don't showcase those products with strong imagery and digital marketing, you may sell yourself short. “A new eCommerce trend is for brands and retailers to utilize social media for product features and product announcements,” said Shaun Price, Head of Customer Acquisition at MitoQ. “This content is not only shareable but invites...

Leverage Marketing Games to Elevate Your Brand Awareness Imagine if you could create a game that not only captures people’s imagination and gets them to play for hours, but promotes your brand as well. The concept of using marketing games is not known to many people, even some in the advertising industry.  Marketing games that involve brands, or branded games, are a wonderful way for companies to engage their audience to buy the products or services they are selling. Below are some ways you can leverage marketing games to achieve your advertising goals and boost brand awareness. Grab People’s Attention If you run a business in a competitive industry, standing out is a serious challenge. Making standard videos or social media posts about your business may not...

Max Polyakov is a well-known international entrepreneur. He is working with his Silicon Valley-based investment firm, Noosphere Ventures, to build an integrated space business. Two years back, Noosphere Ventures founded EOSDA (Earth Observing Systems Data Analytics). Later, the entrepreneur got into the launch business by bringing Firefly Aerospace out of bankruptcy and pouring money into its development. Some of the projects in the Noosphere portfolio include D-Orbit (orbital transfer vehicle provider) and SETS (electric propulsion systems). However, Firefly Aerospace, which mostly focuses on small satellite missions, is the company's flagship investment. Firefly Aerospace, approaching its first orbital attempt, is looking for $350 million to accelerate development. At the same tim...

Every business relies heavily on equipment throughout the day whether this is computers, tablets, machinery or any industry-specific equipment that is needed. This equipment is critical to the operation and vital for growth, but it is also important to know that you may need to replace or invest in new equipment from time to time. Why You Might Need New Equipment These days, there are constant developments being made with technology and equipment which means that even equipment from just a few years ago could soon become dated. On top of this, the equipment can also suffer from wear and tear, especially if used heavily, so performance can drop and you might need to make replacements from time to time. As equipment can have such a big impact on the efficiency of the operation and even...

Unfortunately, the management methods used in many companies are sometimes ineffective. Established patterns, instead of developing people, improving their performance, and speeding up the achievement of goals, do more harm than good. As a result, employees are shackled with strange procedures, struggle with unnecessary bureaucracy, and have delays in projects. It would not be an exaggeration to say that the result of a company's work is the sum of the productivity of all employees. It happens that the lateness of one person slows down the work of the entire chain, causes disappointment, and spoils the morale of the team. To counteract this, Elon Musk presented Tesla employees with a set of 8 tips to improve productivity. Limit long mass gatherings There is probably nothing worse ...

Over time, people have realized that more than authority, it is coordination and teamwork that keep companies going. After sagas of bad bosses and bad colleagues, corporates have realized something. Good work and creativity at work need a happy and safe environment. It is with this quest of managing the most important resource of a business- its people, that HRs are hired. Now, the growing demand in this job sector is revolutionary in itself. Thus, companies are also looking for good HR managers that know how to deal with people. It might sound like an easy job but it is a major task to keep everyone in the workspace happy. Thus, the job of an HR person is full of challenges.  Despite that, more than experience, companies look for talent in HR managers. That is why entry-level HR...

The attempt with discovery is trying to figure the right solutions to build. What would customers or users find most valuable? The product team attempts to refine whatever ideas they might have to ensure they match what customers truly need. Product discovery phase was mostly thought of – more or less – as a one-time event. It’s something you do at a stage, spanning multiple weeks, to come up with and validate items for the product backlog. But experience shows that such an approach was definitely not the best. It is increasingly being advocated that product teams should adopt continuous discovery instead. This entails seeing discovery as an ongoing process. Teams are encouraged to treat it as part of what they do at regular intervals. Noted product discovery coach Teresa Torres defin...

Running a business – especially a construction business – is no small feat. Whether your construction company builds new houses, repairs and installs roofs, or does other complex construction work, there are risks involved. Sometimes, these risks can lead to disasters which, worst-case scenario, may result in staggering financial losses our businesses cannot recover from. In order to mitigate your company’s risks, adequate risk management is a must if you want to guarantee that your construction business can survive and continue to grow for years to come. Risk management takes a look at your construction business and does an overview of all the exposures you may face while leading you in the right direction to mitigating your risks. Here are our 5 top tips to risk management for ...

A person's work is a huge part of their life. As it should be. It's how people earn a living, feel successful, and for the most part, plan their life. However, that doesn't mean it's something that should be on your mind every single second. Sometimes you need to just be able to switch off. Whether it's to reduce stress or even just to live in the moment a little more, it's an essential part of being happy. That doesn't mean that it is particularly easy, however. It's something that many people will find very difficult, especially if they are going through a tough time or working towards a promotion or raise. But what can you do to take your mind off it? Here are some suggestions:  Exercise  Exercise is great for so many reasons. The obvious one is that it improves your body's ...

Covid-19 shocked the whole world at large and had a huge effect on businesses across the United Kingdom. With the multiple lockdowns that have been placed upon the community, many businesses have had to find ways to pivot through the lockdown to try and make an income. Aside from many businesses having to change their approach, some did not and actually thrived right through the lockdowns with no worries and more customers and users. Food Delivery Apps: This was a genius way of delivering food to people's houses that were introduced years ago but has been doing increasingly well due to the multiple lockdowns. Food delivery apps within the UK have been a solution for many catering organizations, venues, and many restaurants and everyday takeaways to keep running their businesses.  ...

The short answer is yes, albeit it’s been on a rollercoaster ride. In early 2020, Bitcoin went from $10,000 to 42,000 in four months, before crashing down to $28,000. After seeing a 30% drop, Bitcoin rallied on up to $60,000. It’s been going up and down since and just like any kind of market trade, you need to keep an eye on it.  But first, how much do you know about Bitcoin trading? What ways can you purchase Bitcoin? What are the basics of investing in Bitcoin? Here’s a quick guide to help you catch up to speed.  The Basics of Trading in Bitcoin One of the simplest ways to start trading and investing in Bitcoin is to go online and buy some! Many established firms in the US and abroad are involved in buying and selling Bitcoins, making it very easy for novice traders and the A...

Ask any new business owner and they will tell you of the importance of getting the name of the business out there. If you build it, they will not necessarily come because, unless customers know of the existence of your business and/or products, how are they meant to find you? As an entrepreneur, marketing may not necessarily be your bag – we get it – which is why many new businesses fail and close their doors within the first year of operation. Taking the leap of faith and starting a new business is scary, especially if you are not a seasoned entrepreneur (with experience of starting various new ventures), so you want to do everything in your power to make sure that it works. When you draw up a business plan, marketing costs will have been factored into your overheads. Without an...