Throughout the past decade, social media has evolved a lot. Whereas when they originally emerged and were simply apps that people enjoyed using, they are now platforms that almost every internet user in the world has, and are huge in terms of marketing for businesses big and small. Sites like Facebook, Twitter, Instagram and LinkedIn are all essential platforms when it comes to trying to promote your business, what it offers and why it stands out from your competitors.
Not only that but because of the interactive nature of social media, businesses are given the chance to speak with their customers and talk about products, services and any questions that said customers may have. So, if you own a business and aren’t using social media to promote it, you should be. Here is your guide on how you can use social media to promote your business.
Choose the Right Platforms
This issue may not be as prevalent in the future given platform sharing is becoming more popular following Facebook’s recent announcement confirming its market will now be available on Instagram and WhatsApp. Until then though, it is incredibly important that you choose the right platform to use.
When you are doing this you should consider the kind of audience you are looking to tap into. Bear in mind your demographic when doing this. Consider the gambling site Lucky Nuggets for instance, where you can play online slots real money. This site is obviously trying to appeal to adults, so it is most likely they will be using Facebook, which is a social media site that tends to be used by the older generation. If you were promoting something for the younger generation, then you would refer to Instagram instead. Finally, if you were promoting to businesses, you could use LinkedIn.
Create a Calendar
When it comes to promoting yourself on social media, consistency is key. As such, you should create a calendar to follow so that you are uploading content frequently and managing to improve your reach and following on social media efficiently.
Don’t Over Promote
When you are uploading this frequent content, you should consider sticking to the one-in-seven rule. Nobody is going to follow an account that only ever promotes its products or items, so you also need to share content and engage with your audience.
The one-in-seven rule sets out the ratio that for every promotion you should then upload seven pieces of content. You can also consider retweeting accounts as this is another effective way to ensure what you are uploading is not just one blatant promotion after another.
Upload Videos
Visual content is incredibly effective when it comes to converting your social media views into sales. It stands out much more prominently than regular posts or images and is much easier for an audience to engage with. When you are putting together a calendar and planning content, ensure that some of the points on there are to create engaging and narrative-driven videos.
