If we take social media to be a vehicle then visual content is its fuel without which social media can be as usual as a car without fuel.
We understand that the power of social media can influence markets, raise billions, create awareness and do a lot more similar things. Research clearly points out that the main reason behind its unwavering influence over people is the control that visual content has on people.
There is a very simple example to explain this. Take 10 people for a small experiment. Give 5 people a textbook with no pictures and give the remaining 5 a textbook with pictures. The 5 people with pictures in their books will always show more interest in the content compared to the ones with dull books full of texts.
Video content on social media has the power to influence billions of people in a matter of seconds. There are obviously some specifications that need to be followed if you want the video to have a certain impact on the viewers. You can’t expect to put just anything out there and get the best result.
Here are some tips regarding visual content on social media.
Nothing is complete without a strategy
You can put as much effort as you want into making the perfect video content but without a certain strategy or path to follow you will not be able to get the desired result. A strategy lays out a plan and an aim which is essential to bring out the desired effect of anything that you do.
Typically a visual strategy should include the following things:
- Overall Theme- This is the theme that you would give to the video. The theme should shout out the nature of the video or the business that the video wants to promote. If your video is for a company that makes tires then there should perhaps be photos of cars off roading or technology specific to tire production.
- Platforms- Every social media platform has a certain aura that needs to be ingrained in the video content. Without the link between the platform and the video, you will not be able to reach your aim.
- Audience stats- You need to understand your target audience and then make content that they will be able to relate to. For example, marketing companies in Trinidad will always prefer talking about things in Trinidad rather than things available in New York.
- Timing- Many do not know this but the timing at which you post your video really matters. There are peak times on platforms where you would get the maximum views and viewer interactions. Figuring out this peak time can help you to get the maximum out of your video content.
Read about the basics
There are just too many technicalities that come into play while creating the perfect video for your purpose on a social media platform.
Videos now have many types of effects and pre-edits that can really help you to make the perfect video but you need to have some very basic knowledge if you want to use such tools to perfection.
You can find a lot of such information regarding video editing and effects online. Or you can also get some formal education through a professional course. Either way, the importance of basic knowledge regarding videos can not be put aside.
Know about copyright
In videos, a lot of cases regarding copyright stem from the use of music in the background. You can’t just use any soundtrack produced by an artist in your video. The consequences can burn a serious hole in your pocket through hefty fines that the court can put on you.
According to marketing experts at simply intense media suggest that before using a soundtrack or any images in your video talk to the owners regarding their copyright terms.
Video resolution plays an important role in the quality of the video. A video on the low resolution is blurred and it greatly decreases the viewer experience.
Moreover, every social media site has specifications regarding video resolution. They usually give a lower and upper limit which you need to follow.
Without being able to produce videos in the given bracket of resolution you might not be able to churn out quality videos.
A good video will not be complete without some good quotes or captions to go along. Every video always needs some amount of text to give the video a purpose.
Long sentences and direct descriptions are long gone. It is an era of small quotes and witty writing to deliver thoughts and explanations.
Catchy one-liners that can explain the whole motive of a video are now in trend and we suggest you hire experienced and creative content writers for your videos.
Your logo is important
If your purpose is to promote your company then you need to promote your logo. In a video, many people make the mistake of highlighting the logo throughout the video. It is no doubt important to highlight the logo but there are specific ways to do so. You can not just put the viewer’s experience in the back seat.
A logo can be shown neatly at the end of the video or on a corner if you want to show it throughout the video.
Be sensitive about sensitive content
If your video in any way shows discrimination towards the LGBTQ community or fat shames or is sexist in any way then it is best you take it down immediately. Videos that hurt the sentiments of people gather a lot of hate.
Make sure your video content does not shed a bad light on any person or group. Make sure that your content is far away from any such controversial topics. There are also times when you unknowingly hurt sentiments through some video content. To tackle such a problem show the video to as many people from different communities and groups as you can before uploading it. This will help you analyze the video in a much better way.
Your graphics need to be optimized for search engines. A video that is favorable for Google’s search engine will always have more views and thus a greater influence. A video that is following the latest trends will also fare way better than other videos that are behind on the trends.
The description of the video also has certain keywords which need to be selected properly in order to make it to the top of the search results.
Making videos for social media is not as easy as it sounds. Different social media platforms have different requirements and every platform takes different strategies for the video to be a success. Without understanding such requirements making a video might just be a futile effort.