5 Success Factors Of Social Business Strategy
It’s becoming clearer every day that businesses are facing major decisions that will not only shake up their status quo but rewrite the old business playbook. As the power shifts to consumers and their growing needs, executives recognize the urgency of adopting a social mindset that applies to technology, people, and strategy to anticipate and deliver value on their customers’ terms. Becoming a social business is different and expands beyond having a social media strategy. The latter outlines how to engage customers through social media accounts, get Instagram followers or establish a strong online presence. A social business strategy aligns these social media initiatives with business goals and adopts technology to create a social workplace and business model. Becoming a social ...
