Social media marketing is not easy – just ask anyone that has grown a following in excess of 1 million. 14-year-olds are going viral on YouTube, so how difficult can it be, really? However, social media marketing is much more complex than some of the success stories you’ve ready in the world’s largest news websites.
However many brands are making 7 and 8 figures a year through social media alone. Youtube, Tik Tok, Instagram, Facebook and Snapchat have made fortunes for the world’s most successful entrepreneurs. So why don’t you join the club of 8 figure entrepreneurs with a social media campaign?
You’ll need to spend time formulating some goals to capture the interest of your target audience. This is not difficult. We’ve simplified the process of launching a social media campaign into just six steps.
1. Formulate your goal
The first move is to consult with your team about the campaign’s specifics. Are you supporting a particular event? Trying to sell some more product or a new service? Perhaps you’re collaborating with a non-profit partner on a social giving program.
Understand the end goal of whatever campaign you’re running. What do you want the user or follower to do after seeing your post? Is the target clearly stated while remaining fun, lovable, and shareable? How can you assess the campaign’s effectiveness?
To get a good picture of where you’re going, start by nailing down this crucial information.
2. Research you competitors
Researching the competition is a significant move that many advertisers overlook when it comes to social media marketing, but you don’t want to ignore it. It will tell you what your competitors are doing well with. The valuable experience can then be used to advise and develop your campaigns.
You may, for example, see how the competition covers specific subjects and what kinds of content they produce. Do they have guides or conduct a lot of Q&As? What are the most shared posts? When they publish, you can also see how often they upload material and even what tone they use. Are they vigorously selling or offering a gentle nudge?
3. Plan your strategy
Build a solid plan for your campaigns before you do something else. Strategy can become complicated, but begin by breaking it down to the fundamentals. You could make a short video for Facebook and Instagram.
For example, if you are promoting a Facebook event, you’ll need to instruct your graphic designer to make some banners. You might need to create photos for Twitter and Pinterest as well. Understanding the function of each channel is critical to making this phase a success.
After you’ve done organizing, it’s time to move on to the next step!
4. Make a weekly/monthly schedule.
The next step in the planning process is to create a calendar with your schedule on it. What days and times in a week would you post material to your social channels? What messaging and imaginative copy can you use to entice people to interact with you? You can create a simple overview of how each day will look.
This method drastically decreases the amount of time you’ll spend hopping between sites to upload content, giving you more time to concentrate on producing quality content and interacting with users.
5. Create your content and publish
Your content must be unique as well as compelling. And most importantly, the content should be on trend. Believe me, you don’t need a graphic designer to create both fun and engaging images. You can use simple tools like Canva to do so.
Since you, your business, and your product are unique, don’t create the same content as others.
You’ve got a plan. You have a calendar. You have fantastic material! You’re all set to publish it on social media!
Take the time to review the analytics to determine what succeeded and what didn’t. If you’ve connected your revenue to your analytics, you should be able to calculate return on ad spend, and as a rule of thumb 3-5x ROAS is the target that works for most businesses.
Maybe all of your early morning posts were a hit, but your mid-afternoon posts were a flop. Alternatively, one form of visual content or messaging elicited more engagement than another. And apply what you’ve learned to the next campaign’s strategies.
You can also hire a social media marketing agency if you think that things are not going as per your strategy! $4 – $8/hr gets you someone very competent.