Business

We often hear how difficult it is to start a business from scratch. Well, it depends on what is a starting point for you. Surprisingly, there is no need to hire a huge team of designers, developers, and marketing specialists when you want to establish a digital agency. You can just rent proper tools – discover the opportunities of white label software, to be precise. The Definition of White Label Software White label software (WLS) includes websites, programs, online platforms, and other IT solutions created by one company and sold by another one under its brand. The process looks like this: Company A creates a good non-branded product;  Company B buys this product, in most cases a monthly or yearly subscription; Company B puts its label and starts selling services to customer...

Many companies start off with a small setup and fail to grow due to a competitive business environment. Considering the growth patterns of the majority of successful businesses today, we understand that if a business can obtain growth during a tough economic period, it steps up on the ladder of successful businesses faster. Remember, how your company survives during challenging times and emerges as a successful business depends solely on your industry-specific strategies.  In today’s topic, we’re going to discuss eight essentials for business growth that every startup should consider. #1. Thorough Analysis As businesses grow, capturing and analyzing data becomes crucial for crafting a growth map.  Evaluate who your best clients are, where your profit centers are, and who con...

10 Ways to Market Your Small Business on a Shoestring Budget When it comes to marketing, the budget can expand from hundreds to billions. Mostly, this amount varied according to the type of business and its expansion around the world. For small businesses, the budget is usually very less. This is because mostly these have just started, and marketing might be the first expense they are planning to spend on.  Traditional advertising is very costly, they cost too much. But with online marketing, the job has become a lot easier. A few decades back, only the biggest companies could advertise because of the traditional methods. But thanks to online platforms, small businesses can market their products and help you advertise and expand your business easily. 1. Develop a Good Elevator Pitch...

Before we are going to "What to choose?" first, let us know what is "Cloud Computing" and "How it is useful?." Cloud Computing: Cloud computing is the term referred to anything that involves host services delivered over the internet. Those services include storage, networking, analytics, servers, databases, etc., Cloud computing can also be defined as providing computing power (Network Speeds, CPU, Storage OS) over a network.  Example: Azure, AWS, Google Cloud Nowadays, with an increase in mobile and computer users, data storage has become a significant factor in all the fields. Both small and large scale industries are spending huge money on maintaining the data, which leads to having a storage hub. All the business industries can't invest huge money in back up support services. S...

You probably know people in your life that are loyal brand followers. Some people are Nike fans, others are Adidas fans. People like choosing what’s familiar and what they trust. If you’re a small business owner trying to establish and grow your brand loyalty among your clients, there are a few tips and tricks of the trade you should know. Below, we’ve written a guide to brand loyalty and how to build it so you can create a strong and happy customer base that comes back time and time again.  Why should I care about brand loyalty? Let’s start with some statistics to show you the true value of customer loyalty. To start, it costs 5-10 times more to gain a new customer than it does to retain an old one. Plus, your existing customer base tends to spend 67% more than a new customer who is unf...

With Central Government’s push for digital transactions and cashless economy, Credit Cards have fast become one of the most sought after financial products in the past few years. The various benefits and advantages that Credit Cards bestow upon the holder make them highly desirable. Some of the major benefits that credit cardholders enjoy are: The convenience of digital & cashless transactions. Special discounts and reward points with spends.  Can buy now & pay later: can complete transactions even with inadequate money in the bank account. Interest-free period of up to 50 days.  Facility for pre-approved loan/ credit limit. Facilities to withdraw cash instantly during an emergency. Option to convert card dues & purchases online as well as offline par...

The volume of the advertising market in our country exceeds $ 4 billion, and cash flows directed to this segment during the year increased by more than 60%. Particular attention should be paid to this fact: the opening of an advertising agency promises great prospects. There are many who wish to make money on advertising today. This business offers many formats requiring a different amount of investment and effort, which pays off at different times. In the capital alone, the advertising segment is represented by more than 250 players. “The advertising market is crowded today,” said Nadezhda Nevmerzhitskaya, director of the Proventis advertising agency. - It has a large number of agencies. They hardly differ from each other, so it’s quite difficult for the client to choose whi...

Every company, whether small or big, has a culture that is defined by certain values and practices shared and agreed by all the members of the company. Culture has a significant impact on a business’s reputation and its ability to generate a return on investment. Therefore, it should be prioritized and measured just like other business objectives such as financial growth, product development, sales, marketing, etc. Culture reflects the identity and personality of an organization, which is dynamic and evolving with changing times and new experiences. The factors that shape a corporate culture include leadership styles, policies, processes, titles, hierarchy, and workplace environment among others. However, not every company is equipped enough to create a culture that can attract best ...

Original Coca Cola font, classic Nokia ringtone or crocodile image of Lacoste - we recognize famous brands by elements of corporate identity. They work for recognition, customer attraction, and sales. What is included in the corporate identity of the company, how to create it and what examples inspire? We have answers in the article. What is Corporate Style and why is It Needed? Corporate style or identity is an image that a company creates in the eyes of consumers through words, images, sounds, smells or packaging. All components should fit the same concept, be well remembered and evoke positive emotions. You should not pursue trends if they do not reflect the essence of the business. Qualitative identity is like a Swiss watch: it will remain relevant for many years. Its main goals a...

Image source: Unsplash.com There are plenty of reasons why someone would consider starting a business on the internet. These days the plethora of available options certainly encourages people to try it even if they have not done anything similar before. One niche that seems to be getting quite popular recently is print on demand. Thanks to Printify and their consistent articles, such as the one titled How to start a print on demand business in 2019, the numbers of potential webstore owners will not dwindle any time soon. If you are interested to get an even better understanding of what it takes to start a venture like this yourself, continue reading. Choosing Niche and Products It all starts with the niche and products. As far as print on demand goes, plenty of newcomers wou...

The experience of being in a bad meeting is almost universal. A recent study conducted by Verizon showed that employees spend over 33% of their time in conferences or meetings. Much of this time is wasted due to a lack of effective facilitation. Before we elaborate on the concept of facilitation, let’s discuss what makes a meeting a failure - or a success.  Characteristics of a Bad Meeting  Bad meetings are lacking an agenda, a purpose, or a point. They are not attended by stakeholders, but instead by people who aren’t central to the matter at hand, assuming anyone knows what that matter is at all. A few people dominate. Ever fewer are interested in listening. The discussion wanders. When the meeting is finally over, there is no result and someone declares another meeting is necessar...

The first members of Generation Z are now entering into adulthood, and unlike many of the generations before them, they have a lot of buying power. In addition, because they have grown up with technology, their approach to purchasing is also very different.   Royalty Free Photo According to Generation Z Guru, by 2020, over 40% of consumers will be from Generation Z so it’s important for brands to know how to market to them in the most effective way.  We’re going to provide some of the top tips in this article. Stay On Top of Trends Growing up with social media, Generation Z is often classed as the social generation.  This generation puts a lot of effort into their social media profiles, and they share and document everything with those close to them. Brands that can tap into so...

After you enroll in college, you will have to write a heavy-duty essay as part of your academic evaluation. College essays are not similar to your high school 5-page requirement. College essays are the 25-page monsters that you have heard about but hoped are not true. And, you will likely have to repeat these heavy-duty essays throughout your college career.  But, you are not the only one facing this challenge. College students all over the country are facing the same daunting task. Added to writing effective papers, you have to attend lectures, write tests, and complete coursework. All these responsibilities can be too much for you to handle. And, at one point or another, you may need to ask for assignment writing help online. If you feel overwhelmed by the pile of assignments you h...