Author: VELOCE

Over the years, mobile apps have played a critical role in transforming the human world. It is possible to do almost everything with the help of a mobile app in today's world. There are more than 4 million apps shared between the Google Play Store and Apple Store. So, it goes without saying that the app market is very competitive, and only a few can make it big. If you are an app developer, you probably know that it takes a lot to build a new application from scratch. It's a tedious and tiring process to create an app that will attract people's attention. As a result, many developers fail to build the app that they always wanted to. But it's finally time to confront the elephant in the room: what are the specific reasons for so many apps failing? Can they be solved? How can ...

In today’s digital world, marketing strategies are diverse. In particular, businesses invest a lot of money into digital campaigns and marketing on social media. Even email marketing is taking off. But, does this mean that traditional marketing methods are off the cards? Should you still be investing money in non-digital marketing strategies? The answer is yes. For example, a lot of businesses are discovering that flyers are still an effective way to market and attract customers to their products and services. Let’s take a look at how. It is Affordable If you have a small business, you are going to be looking for cost-effective ways to market your brand. Flyers are a good way to do this. Through professional digital printing services, you can order a large number of flyers at one time. ...

Are you running a business? Regardless of its size, any business requires effective IT Services to carry on with its procedures. This is essential in these times where technology plays a vital role in running any business. Whether you will have a fully hired IT team or outsourcing from independent IT companies, you will need effective IT services for your business to stay competitive. It can be helpful to find a local IT service that makes it easier to communicate. For example, if you're in Las Vegas, you may want to look for a Las Vegas IT service. And if you're in Miami, you want to look for a Managed IT Service Miami. Through this, you will stay updated on technological trends as you update your computer systems. What's the role of IT support in a business? Here are some roles to...

Change is inevitable in the business world and companies are constantly having to change in order to find continued success. Change can be both positive and negative, but both types can be disruptive which is why it is so important that you know how to keep stakeholders happy when going through any kind of change in the business. So, how can you go about doing this? Communicate Objectives These are the people that have a stake in the business, so it is only reasonable that you are clearly communicating the objectives of the change with them so that they have a solid understanding of what is happening, what they can expect and what the overall aim is of the change. This will help them to feel informed, avoid any nasty shocks and keep everyone up to speed and on the same page. Regular...

Running a business is no simple deal. You could be wildly successful or a big failure. There are several factors that influence your success - market conditions, employees, customers, and your business skills.  But, here is a catch! No perfect way of doing business exists. Business is all about experimenting, failing, and re-experimenting. Hence, it is crucial to get your hand dirty.  But where do you start? With a small business of course! Small businesses are the best way to gain experience. They don't wreak havoc on your pocket even if they fail. Plus, you become comfortable with taking risks.  If you too are looking to start your small business journey, here are some tips to kick you in high gear.  Past is history You may have started your small business earlier and fail...

The introduction of lockdowns around the world because of the COVID-19 pandemic set some business trends that could remain in place for individuals and companies even as the world emerges from the health crisis. While some of these changes had already begun prior to 2020, the need to social distance and find different ways to work in such a short period of time accelerated their implementation and acceptance. Business leaders have been learning quite rapidly how to maintain efficiency and effectiveness in the face of far-reaching changes in multiple practices and processes. This adaptation and evidence of continued productivity provides further evidence that we all may be facing a new norm.  In the following article, business consultant Jasdeep Singh from Connecticut will provide...

The world of business has gone global. This is something that plenty of business owners, from a small mom-and-pop store to mega conglomerates overseeing international operations, have known for some time now, so it’s no surprise. The surprise is how simple it actually is to appeal to and target a wide-reaching audience. There is no longer domination of the world’s audiences, site traffic, and business by the big players at the business table, even small business owners can get in on the action, but there are some ways to do it properly. Here is how to use your business to reach an international audience in 2021. Incorporate SEO Marketing You may or may not have heard of SEO (search engine optimization), but what you should know is that it’s vital to your success in reaching those ...

The work environment has changed completely. Indeed, there have already been jobs, before the Covid-19 pandemic, that did not need working from an office. However, the current situation has forced every business to adapt to these changes and move their work entirely in the online environment.  As a consequence, people have been affected in more than one way, and the general feeling is that of lack of motivation. For this reason, employers need to also adapt to how they manage their teams. A way of doing that is by considering that every individual has been affected one way or the other, and their needs have been heightened. Communication is key Work-related communication is obviously needed, even more so when the luxury of everyone being in the same workspace is no longer. For thi...

Digital marketing has become an integral part of corporate success in today’s time. No matter how big or small your business is, which industry you're targeting or who your audience is, digital marketing is essential in today's online world.  1. Content marketing Every message your brand delivers to the audience is known as content. It comes in various forms. From blog posts and descriptions to social media posts and podcasts, content can come in any form when it comes to delivering an effective message. Content marketing involves using content to reach, engage and connect with your consumers.  No matter what form of content you’re marketing, it should be beneficial and relevant to your audience. Creating content goes beyond providing information. As a digital marketing strategy, ...

There are certainly a variety of e-commerce platforms to consider when building a successful online business. However, when compared to e-commerce platforms such as WIX, Woo-commerce, Shopify, and the like, the Magento e-commerce platform is proving to have an edge. As a matter of fact, leading brands such as Samsung, Ford, Nike, Nestle Nespresso, and land rover, just to name a few, are using the Magento platform. When it comes to usability, Magento is surprisingly easy to use for different types of businesses - from small to medium and large enterprises. Its flexibility is also a major perk that attracts most future-minded e-commerce entrepreneurs.  Without further ado, here are seven good reasons why you should also be using Magento. 1. Open Source Platform Yes, Magento is ab...