In today’s digital world, marketing strategies are diverse. In particular, businesses invest a lot of money into digital campaigns and marketing on social media. Even email marketing is taking off.
But, does this mean that traditional marketing methods are off the cards? Should you still be investing money in non-digital marketing strategies? The answer is yes. For example, a lot of businesses are discovering that flyers are still an effective way to market and attract customers to their products and services. Let’s take a look at how.
It is Affordable
If you have a small business, you are going to be looking for cost-effective ways to market your brand. Flyers are a good way to do this. Through professional digital printing services, you can order a large number of flyers at one time. Often, the price can go down with the more you buy. So, this is going to allow you to get your message out to a large audience.
Targets All Age Groups
Let’s not forget that while a lot of people have smartphones and use social media, this is not the case for everyone. In particular, older age groups are not always online and this can mean that they miss out on digital campaigns and marketing strategies.
So, you need something that is going to ensure you target all of the age groups at once. The way to do this is with flyers. This is something that you can print and hand out to anybody. You can go door-to-door or stand in public areas. You have the opportunity to promote your business almost anywhere.
Good for Events
When you are at an event, you need an easy way to promote your business. Not everybody is going to be able to research you online at the time or they might forget when they go home. The good thing about flyers is that you can print a bunch of them out and bring them with you to events. You can hand them out and let everybody know about your products or services.
With any marketing strategy, you need to measure success and if it is working. The good thing about flyers is that this is easy to do. You can include specific URLs or QR codes that a customer can use to interact with your brand. This way, you are going to know if your flyers are working.
How to Design an Effective Business Flyer
There are many advantages to designing flyers to market your business. But, this is only true when you do it correctly. Here are some tips on designing effective flyers that is going to leave a good impression on consumers.
Make Your Message Clear
Flyers should not be flooded with a lot of information. Instead, keep it clear and concise, telling the viewer what you are trying to achieve. For example, if you are marketing a certain product or new service you are offering, make the flyer all about that. This is going to ensure that it grabs their attention and they do not have to spend a lot of their time reading it. It is best to use bold and easy-to-read text.
Include Your Logo
One of the most important things to include on your flyers is your business logo. This is going to separate you from your competition and allow people to search for you when they get home. Make it easy to see and eye-catching so that they cannot miss it. You can even include your business colours and style on the flyer so that they complement each other.
Choose Quality Images
Not everybody is going to read everything you say on a flyer. In fact, some people will disregard it if it is all writing on it. Instead, break up some of the text with images. It is best to include quality photos or unique images rather than stock ones you can find online. This is going to reflect well on your business and grab their attention.
Provide Contact Details
The design of your flyer is important. Of course, you want it to look good so that the consumer wants to know more about your brand. But, you also need to ensure that your flyer is practical. In other words, you need to provide contact details so that a customer can follow-up from the flyer they receive. You need to make it easy for them to find you. Some people will need a bit of a push.