Promoting your business is all about implementing the right strategy, at the right time to your ideal audience. In order to come up with the right techniques for achieving the right impression among your target audience, you need to do a lot of research. Once you gather your data, you need to refine your strategy. At the same time, you have to turn to some of these subtle but effective ways to promote your business.
Boost your brand name reach
Every person loves to receive some goodies. Whether it’s just a pen, a post-it pad, or a box of matchsticks, the receiver will appreciate your thoughtfulness. Corporate gifts will boost your brand name reach among your clients, customers, target audience, employees, and competition. We’ve mentioned employees because you need to invest in your team as well if you want to build a great company culture. Find the type of corporate gifts that fit your brand image and your vision and send these out to promote your business.
Stand out with printed logo
Another way to stand out is by printing your logo on everything you might use in your daily operations. Sheets of paper, folders, envelopes, pens, anything your client can take home with them after you’ve concluded your business together. Your logo should be visible on your corporate gifts as well since that logo will promote your business for you. This visual reminder in the form of a logo has to potential to convert new customers, clients, or supporters of your brand. Showcase it with pride and stamp it on your printed materials.
Give back to the community
You can do two things at the same time when you decide to give back to your local community. First, you will support your community and show that you are proud to be a part of it. Secondly, by sponsoring a cause, organization, event, or a local initiative you build brand awareness. You can either provide your professional services free of charge or financially support this cause. You can support their goal financially or provide your product. People will remember you and praise you for supporting the community.
Donate your services to a good cause
In other words – provide free services to those who need them. You can include pro-bono services in your monthly tasks just like lawyers do. When people hear about your free services to those who need them the most, they will talk about it and give you a word of mouth referrals. If you don’t have a service that can be used as a resource, you can give out your product to charities or other initiatives. Free service equals positive feedback, positive referrals, and further promotion of your business, services, or product.
Host an educational event
Events are among surefire ways to promote your business. You will put your name out there and directly communicate with your target audience or network with a number of professionals. You can choose between a number of different events to host and promote your brand name. Event planners will take the stress out of the entire organization by doing that part for you, while you can focus on the content.
If you want to host a free class or a seminar, find the best people in your company who’d love to present their knowledge. In exchange for hosting an event that will serve a number of people, you will get a chance to network and even team up with other professionals who’d like for you to be a guest at their events. Prepare lots of business cards you can pass around and remember to send thank you notes or emails to those who visited and participated at your event.
Develop an internship program
Yet another way to promote your brand, get people talking about you, and attracting top talent to your business is by offering internships. Young people are always looking for a way to go from theoretical knowledge to practical implications. You will give back to the community by offering a chance to young people to build their future. Not only will this promote your business, business culture, brand name, and vision, it will also provide you with a pool of future employees. Some of your interns will stay with you until the program ends. While others will further their careers at your company. You’ll watch them grow professionally and learn from you which is a great benefit.
Provide value with a company blog
Running an informative blog with up-to-date topics and regular pieces will provide value to the community. If your blog posts are informative, answer a question, or solve a problem, you will build your brand name through your blog as well. Some of these visitors will convert to customers and consume both your content and your product or service. Remember to write your articles with a buyer persona in mind and you will find your way to a perfect customer.
Promoting your business requires a long term strategy and constant improvement along the way. Some of the techniques will work for you, while some won’t. But, the result will definitely be worth it and you will promote your business and reap the best results.
The article was written by the guest writer Miannak.