Years ago, it used to be that the more backlinks the better, but things have changed. Today, backlinks are a whole new ball game. You need to implement specific strategies to make your backlinks clickable and to make them work for you. So, how to make a clickable link? Here are some strategies to put you in the right direction.
Be sure to take advantage of public sites, they offer a host of building link opportunities. Linking to sites, such as TripAdvisor, Yelp and Facebook will definitely increase your online presence. You can also add backlinks to local directories like Bing Places for Business and Yahoo Local. So, why is it important to do this? Because 40% of Google searches have local intent. It will increase your rank in Google Maps. The long-term benefits will be huge.
A big part of SEO is developing a large online presence and having a reputable presence. This is where network outreach plays a big role. It’s important to identify blogs or websites that offer a hyperlink. This will open opportunities for link building. Those connected to a brand are more likely to give you a stamp of approval. As a result, you’ll get referral traffic from these types of links. In addition, you can use the sites of journalists to build links. Having a link from a journalist is definitely authoritative. Be sure to fix any broken links and reclaim links with a 404 error.
Use an email signature with every communication to a person or business. With over 40% of marketers using emails today, this type of Link can build traffic and trust. Be sure to include your email signature with a link on social media posts. With the current pandemic, virtual events are very popular.
Email signatures provide an opportunity to promote your website. Share a back link every time communication is sent to another person or business. Sponsoring online events, such as concerts and conferences gives you another opportunity to implement more backlinks. In order to do this, partner up with regional entertainers or local organizations and create backlinks to those events. This is strategic link building and creates organic SEO optimization. Use sites like Quora. There are over 300 million uses on this site. All you have to do is some keyword research and identify relevant questions on this site that has those keywords. Adding a back link is a great way to boost traffic. It’s also an effective strategy to build credibility.
Another strategy is to utilize influencers. Every industry has its key players. Use effective infographics and case studies for this strategy. Cultivating influencers will give your sight value. Likely, others will want to leave their link to your site. This also indicates to Google that your website is of high value. It’s an effective way to build awareness and increase traffic.
Take advantage of local news coverage for your back linking strategy. Use stories that provide insight for your brand. Local news websites are a great place to have backlinks. You can even pitch a story that has a tie in to your website. This will get you a website additional traffic.
Use seasonal content to build traffic with backlinks. Christmas and the 4th of July are ideal times to pull people in.So, go ahead and launch a media hashtag campaign with backlinks.
Other SEO Strategies
Mobile SEO is an important factor when it comes to optimizing your website. Your site and its content needs to be easily accessible to people on mobile devices. You want to ensure that they have a good experience. Keep in mind that Google uses the mobile version of your site to rank and index.
Over 60% of Google’s searches occur on mobile devices today. Your mobile site must have fast page speed and be responsive. It’s also important to create quality and engaging content for your viewers. This will keep people coming back to your site. Make sure that your content is targeted to your audience.
All around, good SEO strategies are effective. All of them will help your side gain more organic traffic. Be sure to focus on onsite SEO, offsite SEO, and technical SEO. Technical SEO includes the architecture of your site and your site code.
All of these SEO strategies are important drivers of leads. Keep in mind that SEO is complex a lot of time to just properly. For that reason, you may want to consider using and SEO specialist. And it’s a great way to ramp up your site’s traffic. In addition, you can choose from a variety so packages that are affordable for your budget. You’ll have choices for a website design, backlinks, content, reputation management, social marketing and more. Choose the best package for your business goals. Using a SEO specialist will take the burden off of you having to do with yourself, and also give you more time to focus on your business.