Author: VELOCE

Cybersecurity is rarely far from the news. Every so often, cybersecurity makes the news headlines. Hacking is used to blackmail and or steal funds, and it is also used as a malicious political tool. As such, it is important that your IT department keeps up to date with cybersecurity trends and defences, or you commission a specialist vendor to do it for you. One security measure that may be deployed to sure up your IT security is Zero Trust. Let’s take a deep dive into what it is and why you need it. Zero Trust In essence, Zero Trust adopts the principle of ‘don’t trust anyone and deploys this philosophy into your IT infrastructure. The concept is simply not to trust any device or person unless verified. This ‘don’t trust anyone’ concept is used both inside and outside a defined perimet...

Running your own business can be incredibly time-consuming and difficult, especially if you’re trying to manage it all yourself. Early on, it can make more sense to handle each aspect of your business on your own, but as your business continues to grow, you may find yourself needing to hire someone to help out in certain areas so you can focus on the things you know best.  For many business owners, sorting out finances can be one of the trickiest, and perhaps most boring, aspects of running a company, so hiring a bookkeeper is high on the priority list when considering who to hire first, particularly on a freelance basis when your business is small. If you’re hoping to expand your business and hire someone new, then here are four reasons why you should hire a bookkeeper to take care...

Marketing is the process of promoting, selling, and distributing goods or services to customers. The purpose of marketing is to create a need for a product or service that isn't there before by stimulating people into buying it. It also helps companies understand their target audience better to reach out to them more effectively. The company can present relevant information about products/services that they know will be beneficial for them. Marketing Vs. Digital Marketing Marketing is used when a company wants to tell people about its product or service but does not want to provide any information on how it can benefit the customer. Marketing focuses more on getting customers interested in a product/service by telling them what it can offer rather than providing any relevant informat...

Over the last decade, the retail landscape has been completely reconstructed thanks to the rise of the digital world. Additionally, the ongoing pandemic has changed customer behavior forever, as more and more customers prefer shopping online. Due to this boom in the e-commerce sector, many entrepreneurs have shown interest in opening an online business. With everything gone online, now is a good time for all business owners to start a digital marketing strategy. If you are considering opening an online business or if you have an existing online store, these Digital Marketing tips will help you promote your business and reach a substantial target audience. Search popular niches for an online business To start a successful online business, the first thing you need to do is research th...

To enhance your relationships with customers, you might want to express your gratitude to them on opportune occasions. Read this article to get to know how exactly to do it! Expressing gratitude to your clients is one of the easiest and the most efficient ways of moving prospects through your pipeline faster. By using this trick, you'll remind your customers that you remember about them and are interested in staying in touch with them. From this article, you'll get to know how and when you might want to say "thank you" to your potential buyers. These recommendations should come in handy for businesses of various industries, regardless of their size. Personalize Outreach to Boost Response Rates Some businesses send out identical messages to all their clients. Customers understand v...