Articles

The marketing landscape has become completely revolutionized with the birth of the internet. The way humans can communicate on has completely changed, and this also creates new preconditions for communicating with your customers and target audience as a company. Unless you’ve been living under a rock for the last decades, you know that the internet has greatly revolutionized the way most companies communicate and market themselves. The traditional communication mediums such as television, radio, and print still exist and are still used by companies, but the fact is that more and more companies are abandoning the traditional mediums in favor for digital alternatives, known as digital marketing. And it’s not that traditional marketing doesn’t work, it’s just that it is ineffectiv...

Do you track data? It's safe to say that with the birth of the internet, the marketing landscape has been completely revolutionized. As a matter of fact, the way we humans communicate with each other has been impacted greatly. And therefore, the way brands communicate with their customers has also had to change as well. Today, if your business is nowhere to be found on the internet, you are irrelevant to the world. Furthermore, if you are not actively making online marketing a part of your marketing strategy, you are missing out on tremendous opportunities of reaching your target audience and increasing awareness about your business. Which, as you know, ultimately drives more business. The internet has laid the foundation for an array of different marketing methods and tactics. He...

The “problem” of customer experience and satisfaction is a multifaceted one, and there is no single solution that will allow you to appeal to the modern customer and build unparalleled loyalty. You need to approach CX from all aspects of modern business, and modern brand-consumer interaction in the online and offline world. This will help identify the key elements that drive CX and create a network of actions and features that will allow you to improve customer experience over time. One of these features is your website, and more specifically, its loading speed. No matter if you’re running a multi-location business such as a franchise or if you’re operating from a single location, your online presentation needs to load quickly in order to retain the visitor’s interest, reduce your bounc...

Global travel and culture is big business – but not every firm in this financial ecosystem has billion pound budgets.  In fact, every Virgin, BA and Sandals is supported, complemented and challenged by thousands of smaller businesses which play vital roles in offering modern travellers and cultural tourists the types of deep and diverse experiences they demand.  If you’re carving a foothold in the latter category, you might not have a massive budget to let as many potential costumers as possible know how outstanding your offering is, so you’ll need to think of novel methods to spread the word while getting maximum bang for your buck. With that in mind, here are five clever ways to market your travel and culture brand. Niche activities Sometimes developing a niche is a great ...