Articles

From social networks to newspapers and billboards, there are so many options open to marketers these days. The number of platforms where brands can connect with new audiences appears to be steadily growing – with many using a mixture of all of them as part of a wider strategy. Affiliate marketing is one of the most up-and-coming methods of promoting a product or service – crucially, because it’s all about paying for proven results. It’s used to great effect in the online gambling industry, but also by many retail giants. Affiliate marketing in online gambling Just over 1.6 billion people gamble every year across the world. It’s one of the most popular pastimes on the planet – and only 56 countries worldwide that strictly prohibit gambling with the rest either legalising land-b...

Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we?  This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this...

Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, allowing stronger lead and prospect engagement. The more engagement you have with a potential customer, the more opportunity there is to qualify them and eventually close the sale. Of course, telemarketing isn’t easy, and you can often be met with a lot of rejection. That’s why investing in software for effective B2B telemarketing results can ease the pain of struggling with telemarketing efforts. A sales engagement platf...

History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed...