
Personalization: What Is The Line Between Better Experience And Intrusion?
The Future Of Personalization: What Is The Fine Line Between Better Experience And Intrusion? A few days ago I had quite an awakening experience. I was chatting on the phone with a friend about her last family trip. They went to Reykjavik, to see the Northern Lights, and the trip was mind-blowing. She promised to send me pictures, and we ended the conversation. But a weird phenomenon started to happen. My Facebook and Instagram feed was now peppered with ads for trips to Iceland. Not to mention that Google was joining in, pushing all sorts of trips to the Northern hemisphere! So how did this happen? I didn’t do any research on this topic in the last months nor did I use a messenger app to talk about it. Yet, the minions that deliver personalized ads were up to speed. Sin...


















