How-To

How to Make Your Marketing More Transparent One of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand. This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have. So they become as private as they possibly can, not letting anyone in on their brand secrets. And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked. Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr...

How to Leverage Emotions In Marketing to Skyrocket Sales Humans are emotional creatures. We cry, we laugh, we scream, and we shout. Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert. Hint: it is possible - and it’s happening all around you. And you can probably recognize yourself in this. The majority of the choices you make are made based on how you feel, not what you think. In that sense, we’re irrational creatures, which makes that the main thing marketers have to appeal to is your emotions. While we often want to think and believe that we’re in control of our choices, it’s seldom we actually are. Instead of using your logical th...

The Complete Guide on How to Build Successful Sales Funnels Are you feeling like you’re doing everything in your power to boost sales, but still, people aren’t converting? Are you following every single principle of optimising your content, website and landing page to boost your conversions, but still, it just doesn’t seem to help? Don’t worry. The answer might lie in your sales funnel. In fact, have you put great emphasis on developing and following your sales funnel when trying to increase your sales? The problem with most businesses today is that they have a lot of eyes on them, but the vast majority of those people just aren’t buying. Imagine if all, or at least the majority of people who come to your site and online shop converts. I am going to let you in on a ...

How to Repurpose Content and Generate Better Results Creating content is hard. It’s both time-consuming and expensive. And with the saturated and competitive landscape online, you need to invest even more resources into producing high-quality content for it to even benefit you. Creating just average content isn't enough for cutting through the noise. But what happens after you press publish, share, and post? What happens with the piece of content you’ve invested so much time and resources into creating? Well, hopefully, it drives some results and has some marketing benefits, but quite soon, it will start disappearing in the noise of the internet. And before you know it, your content stops generating any marketing results and stops benefiting you, and you have to create...

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