How-To

Every day, we go through tons of different emotions, but the fact of the matter is that humans are only capable of feeling four basic four “basic” emotions, which are, afraid/surprised, happy, sad, and angry/disgusted. But from those four basic emotions, there is a whole spectrum of emotions that we can feel, similar to how there are only three basic colors, which in turn can be mixed to create secondary colors. While we like to believe we are rational creatures who make clever, logical, and well-thought decisions based on deep thought and consideration, but in reality, humans make emotional decisions. The neuroscientist Antonio Damasio made a study on individuals who had damaged the part of the brain where emotions are generated, and the findings were groundbreaking. The individuals...

Want to learn How to Optimize Your Content for Better Conversions? You’re always looking to increase your conversion rate as a brand. And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right? Content marketing has skyrocketed in popularity over the years, and we have Google Trends that prove it. But its increased popularity is not strange considering the immense results it is showing that it's able to generate. The market is changing, and you need to adapt your business to those changes. And in today's marketing landscape, content marketing is certainly part of that. People are tired of brands who are stealing their time with their boring advertisements,...

No-one is the other like, and everyone is unique, are things we hear and have been fed with since being children. But in marketing, those ideas often seem to have gone lost. Because most brands market to the large crowd, without thinking about the individuals in that crowd. But after all, it is to the individuals we sell, not to the large crowd, and marketers need to understand that. Luckily, a lot of them do, plus, you’re here, so that means you’re ready to take the next step. Every customer has different needs, different perspectives, and ideas. And the way you market to the individuals in a more personal and tailored manner is by leveraging segmentation in your marketing. In this article, we’re looking at how you can leverage segmentation in your marketing, so you can craft better ...

How to Boost Sales by Selling to Existing Customers Want to increase your revenue? Who am I kidding, of course, you do! The most obvious way to go about doing this is to go out and acquire new customers. But did you know you can increase your revenue by focusing on the customers you already have? Without acquiring a single new customer? Acquiring new customers is great, but retaining customers and focusing on getting your existing customers to buy more from you is better. But in doing so, we cannot neglect the importance of acquiring new customers as well. When your customer acquisition works together with your customer retention, that’s when you have a recipe for success. If you’re only focusing on increasing your sales without acquiring new customers, eventuall...

How to Make Sure Your Website is Social Media Ready If you’re doing social media marketing correctly, you’re treating your website and your social media like one, that works together in harmony, and complement each other - allowing you to generate the best possible results. Social media marketing is tremendously powerful if used in the right way, but just using social media without having a website, or having a website but not incorporating it into your social media marketing means you are reaching far from your full potential. For many brands, social media is an outlet that allows them to reach more people and build stronger relationships with their audience, then leading them to their website to get them to convert. But simply guiding people to your website isn’t enough. I...

How to Make Your Marketing More Transparent One of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand. This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have. So they become as private as they possibly can, not letting anyone in on their brand secrets. And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked. Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr...