
How to Measure Results and ROI of Social Media
How to Measure Results and ROI of Social Media While we are constantly reminded of how effective social media is, and that everyone who isn't yet implementing it into their marketing strategy should do so right on the spot, a topic that is far less discussed but equally important is measuring the ROI of social media in order to understand what types of results you are getting from it - if any. What results am I getting? Is social media really generating any results? What is the ROI of our invested resources?... ...Are common types of questions that often come up in this discussion. In fact, the statistics clearly show that there is quite some confusion regarding social media and ROI. 46% of B2B marketers say they’re not sure if any social channels have generated revenue f...




















