Business

Content’s role in digital marketing is to provide all the information, build trust, and generate leads for your brand. It can be done through blogging, social media posts, e-books, videos, etc. Content marketing is often seen as a difficult and time-consuming task. However, there are simple tips that can always be helpful for content marketing. Keep It Simple What you need: Logic and Simplicity Key Takeaway: The simpler your idea is, the better you can convince people about it. People don’t like to read long text or pure numbers which are boring for them. However, they enjoy writing that creates a sense of humor and tells stories, so you should try doing so as well instead of monotonous blogs with lists or data. Know Your Target Audience and Create a Connection What you ne...

Commodities are naturally occurring goods that are harvested or extracted from the ground, and have long been traded in the financial markets. These raw materials are staples for many of the world’s economies since they’re used to power our homes, create the foods that we eat, and are even manufactured to create the clothes we wear.  Commodities are separated into two categories — hard and soft. Hard commodities are materials that are extracted or mined, such as oil and gold. Soft commodities on the other hand are agricultural materials or livestock, like wheat, coffee and chicken, to name a few. The most actively traded commodity is crude oil and this desirable liquid is refined to create fuels such as petroleum, diesel, and jet fuel. As a trader, you can take part in oil tradin...

The cost of customer acquisition is five times that of securing a second purchase or retaining existing customers. Also, the acquisition cost has doubled in the last five years. Therefore, it is crucial to scout for ways to increase the user affinity towards your brand. Whichever business you are into, turning a first-time buyer into a repeat customer is a difficult task. Timely and personalized communication along with the fulfillment of customer expectations for the first time can help forge a workable retention strategy. This article highlights the aspects by which your back office can become useful for your marketing campaigns. It puts special emphasis on marketing campaigns directed towards customer retention. Importance of Back Office Your back office comprises a variety ...

Mostly because of the COVID-19 pandemic, 2020 ushered in the year of the freelancer. The independent workforce generated more than $1.2 trillion in revenue, with about one out of every three Americans conducting some form of freelancing work. An increasing number of professionals have chosen to work full-time as freelancers. Nearly four out of every 10 professionals in the United States work as a freelancer full-time, which represents an eight percent increase over the percentage of full-time freelancers in 2019. Transitioning into full-time freelancing can seem intimidating at first. Whether you have contemplated freelancing as a full-time work gig or you are on your way towards establishing a freelancing business, let’s review eight tips to grow your career as a freelancer. Under...

A leader is critical to an organization's success. Leadership doesn't just appear, it is cultivated. It is nurtured through awareness of self, a vision of the future, the ability to engage others, and creativity. Every person at every level in an organization must have leadership qualities. Individuals are often positioned as leaders within an organization because they have unique strengths that positively impact their part of the business. Encouraging leadership strategies at all levels in an organization, from the CEO to junior staff, can result in a highly productive workplace. Here are seven leadership strategies that can create a highly productive environment. They work best when they are embraced by the leader and supported by their peers through positive reinforcement. Ke...

Offshore customer service, also known as customer service outsourcing can be a valuable benefit to many companies. It's important for a business to focus on improving customer relations because the key to doing that is to increase sales and improve customer retention. But customer service requires hard work and a lot of resources. This is why many companies have started to outsource this part of their business more and more in the last decade. One of the most cost-effective ways of ensuring great customer service but without having to deal with the responsibility is through outsourcing. Outsourcing is the act of contracting with another firm or individual to carry out certain tasks or to perform functions in your company. In this article, we'll take a look at some of the benefits ...

What does it take for a blog to start generating money? First of all, you need to start by creating a blog and posting content or make a living blogging. But to get paid to blog, you will need to devote time and realistic effort to online promoting and creating quality content. Below you will find 5 tips to help you get started creating a blog that will bring you a stable freelance salary. 5 Tips On How To Make A Blog That Will Drive Money How to monetize your blog? Use the following tips to get paid to write blogs. Generate Quality Content What is the secret to getting blogging income? For a blog to become a tool for making money, you will have to pay special attention to writing blog posts since the content is the key to your blog’s success. Even if you plan on writing blog artic...

In the United States, every business with employees must use W-2 forms to report the workers’ annual taxable wages and the amount of tax withheld. Companies can face penalties if any errors are made, so it is crucial that the following four common mistakes are avoided. 1. Using W-2 Forms from Unauthorized Vendors It is good that you can get W-2 forms from various sources, but you need to ensure you obtain them from authorized sellers. Never make the mistake of getting the forms from unauthorized sources. Create a W2 form online with a reputable company like FormPros where forms are legally binding and secure.  These fillable forms are simple to generate and you can use the generator tool to calculate the state and federal tax withholdings for each employee’s salaries automatically...

As a business owner, you know that your business’s reputation is one of your most valuable assets. Customer loyalty drives sales and with a ruined reputation, this could go down the drain.  When customers disagree with the core values of a company and how it operates, there’s a huge chance that they’ll decide to take their business elsewhere. This makes it crucial for you to monitor your business’s reputation. Here are five things that customers don’t want to see from a business they support. Poor Treatment of People People love people, and nobody wants to see a large (or even small) company treating their customers, staff or others unfairly. Intentional wrongdoing specifically can be extremely damaging to a business’s reputation. Showing a lack of respect, any unethical or ill...

User Experience (UX) has become of utmost priority to gain competitive advantage, especially in this digital world we are living in. As a result, UX design agencies play an ever-increasing role in many businesses from all industries and around the globe. The teams that work in these types of companies may vary significantly, but the foundations need to be the same to achieve the results they want. Those foundations are user research, user interface design, and user experience design. However, the structure of each of these backbones of a UX team will change depending on the resources and needs of each agency.  A UX agency focuses on two main things, product understanding and design based on user research and feedback. These are the essential things that will give the final product w...

In the current digital landscape, business have to make great efforts to remain competitive, and hiring the right IT talent plays a decisive role in this respect. Since each company has its own unique requirements, it’s vital for business owners to choose skilled developers who can understand their specific needs and bring their web development projects to life. Mediocre apps and websites can seriously harm a business’ image and reputation, so it’s not something to be taken lightly.  However, as the IT industry continues its meteoric rise, it’s becoming increasingly harder for companies to find and hire professionals who can help them reach their objectives. With so many web development agencies and freelance developers out there promising great results, it can be extremely difficult fo...

When shopping for mapping software for your business, a feature you may want it to have is a drive time polygon. A drivetime polygon is a tool that analyzes road networks in order to draw a radius around a starting location. Using this radius, you can determine how far you can drive within a set period of time. There are several reasons why your business might find a drive time polygon tool useful: It can show you where specific points on your map are. It can establish how far one map point is from another. It can tell you how many map points exist within various distance increments. Compared to a circle, a polygon radius offers a more accurate depiction of what places can be reached—additionally, this tool factors in things such as illegal turns and one-way roads. The...

Dropshipping has been popular for several years now, but due to the crowded marketplace created by its popularity, it has led many to proclaim dropshipping is no longer viable. Actually, as long you approach dropshipping in the right way, have a solid plan, use the right tools, and put in the time and effort, there is no reason why a dropshipping business model cannot be fruitful for you. The Low Entry Barrier Makes Dropshipping an Attractive Option  Dropshipping is a viable option for many entrepreneurs, in contrast to other business models, because you need to invest very little money; making it a risk-free venture. If you are not aware, dropshipping works like this: you partner with a supplier and sell its products online. When a customer places an order, the supplier handles the ...

Management of the company is not an easy task to perform. A person in charge of the administration has to keep in mind several facets to ensure that the management is working successfully. But are you wondering what they are and how you should implement them into your company? Well, for that, all you would have to do is start scrolling down below! We have curated a list of the top 7 ways to ensure that you have successful office management. Read on to know it all! Successful office management: Every business owner has the vision to see their company grow and go to the epitome. And that does not happen in the air. For that, one has to make sure they have proper ways incorporated into the business. So, read on to know the top 7 ways to ensure successful office management. Here ar...

Smart business owners usually inoculate market research into their overall business strategy. This is because it is essential both for business development and expansion. Whether it is looking to start a brand, or begin the manufacture of a new product or service, or penetrate a new and emerging market, companies first need to perform comprehensive market research to guide their footsteps and inform their decisions. No serious brand ever jumpstarts a new initiative or dives into an emerging market simply because their gut feeling told them to. Such moves are considered wasteful and have almost always led towards failure and regret, with uninformed product manufacturing failing at a rate of 95%. The proper thing to do is collect substantial data about consumer behaviour and needs, an...

Team building activities have been at the helm of executives to bring their teams closer. They are used for a myriad of reasons like forging team relationships, breaking the ice, having fun, appreciating team members, gathering feedback, etc. As soon as the pandemic hit and corporates switched to remote work, team-building activities were not a priority. Corporates were still adjusting to the crisis. However, it was soon found that remote workers are being stressed and demotivated. Some organizations also experienced a high turnover post-pandemic. So, corporates have started utilizing virtual team-building activities from companies like Escapely to keep remote employees engaged and connected with the organization. As remote work progressed through the pandemic, virtual team building ac...

Loyal customers are what drive long-term business success. Your current client base is also your most powerful marketing tool. When you build trust and retain your customers, they are happier and more likely to refer more people to your business. Customer retention rate is a vital metric that tells a story about your current clients’ loyalty to your business. We define the customer retention rate meaning, why it is important, and how your team can consistently increase this metric. What Is Customer Retention Rate, and Why Is It Important? Customer retention rate is a metric that calculates the number of customers or clients an organization retains for a specific time. This metric is critical for any company that wants to grow its brand, successfully achieve its profits, and build ...