
Why A Strong Digital Presence Can Boost Your Brand Identity
Social media is a blessing and curse in the modern world. There are times when we don't want to go on Facebook for fear of misinformation or near Twitter with its toxic comments. However, businesses can thrive when they make good use of social media and other online tools. In other words, it is possible to enhance a brand identity with a strong digital presence. Still, studies suggest that small businesses fail to utilize social media to its full potential. But here's how this can change:
The Worldwide Digital Population Is Growing And You Need To Be Visible
As of January 2021, 4.66 billion people across the world were active internet users. While 59.5% of the global population may sound low, that's still a lot of people that could theoretically see a brand's content online and want to...