Social media is a blessing and curse in the modern world. There are times when we don’t want to go on Facebook for fear of misinformation or near Twitter with its toxic comments. However, businesses can thrive when they make good use of social media and other online tools. In other words, it is possible to enhance a brand identity with a strong digital presence. Still, studies suggest that small businesses fail to utilize social media to its full potential. But here’s how this can change:
The Worldwide Digital Population Is Growing And You Need To Be Visible
As of January 2021, 4.66 billion people across the world were active internet users. While 59.5% of the global population may sound low, that’s still a lot of people that could theoretically see a brand’s content online and want to engage. They could be almost anywhere in the world looking at social media content, browsing a website, or seeing third-party recommendations through reviews and forums.
In 2019, there were 2.3 billion users in Asia alone. About 854 million are in China, while India is a close second. That’s a lot of potential customers or fans to engage with content and help increase sales and traffic. Furthermore, as Dennis Kirwan, CEO of Dymic put it, “People are learning that shopping in a physical store isn’t always necessary. In fact, a “fingertip society” is emerging, and almost anything is just a click away.” This is another reason why many business owners rely on social media as well as digital marketing. In other words, digital marketing has become indispensable for business success.
Why Is Social Media So Important For A Strong Digital Presence?
The best place to start when devising a strong digital marketing strategy is to tap into those social media platforms. It isn’t enough to focus on one profile and post daily, as each platform has its own audience and vibe. Twitter is great for short, sharp responses and promotions, perhaps tagging a brand and products in with hashtags and national holidays.
Facebook works for promoting events, especially on a more local level. Instagram lets users make the most of promotional images – as long as they make sure to stay on-brand with the themes, colors, and quality of the pictures. Pinterest is still great for aspirational content, especially for artisans and crafters. YouTube can offer video content for showing off demonstrations or event footage. The more platforms that are in use, the better the chance of reaching that wide global audience across different demographics.
Of course, these online connections aren’t a one-way street. There is always the option of allowing people to reply to posts, comment, send DMs, and other forms of online communication. This can make a brand even more accessible via responses to feedback and queries. On top of that, it helps to have a Google Business profile with an additional way for people to leave online reviews. This service also increases visibility by literally putting companies on the map.
Maintaining Profiles Is More Important Than Just Creating Them
Finally, all newcomers must remember that this new approach for building brand identity online-only works for those prepared to maintain the profiles. Posts must be regular to stay relevant and interesting. If this seems like too much hassle, companies can hire a freelancer or outsource in other ways.
This can be much more cost-effective than focusing on print media and expensive television campaigns. Those that find their target audience online, create engaging content they will love, and build that relationship can thrive.