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7 Essential Tactics to Grow Your Business With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When you use social media for your business, there are a ton of rules you must follow. At least if you want great results. Those rules can be divided into helpful tactics, and essential tactics. Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience. Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals. One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...

5 Tips to Grow Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful tool. Have you lost interest yet? We hear that expression all the time! "Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on... But what does that really mean? And more importantly, how can you actually use social media to grow your business? We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting. In this article, I'm listing...

4 Hacks to Convert Social Media Engagement Into Real Sales (adsbygoogle = window.adsbygoogle || []).push({}); You have the followers, you have the engagement. Now what? The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales. Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media. In this article, I'll be listing 4 ways you ca...

4 Reasons You Need Humor in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Something that most brands aren't using in their marketing is humour. Some brands don't know they can use it. Others motivate their choice of not using it with the explanation that they're too conservative for it to work. The truth is that no matter what type of business you are, humour works. Why? Because humans love to laugh! No matter if it's Dorothy, 95 years old, or your conservative boss. Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand. Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained. Give...

4 Things Large Brands Can Teach Us about Social Media Marketing When you compare yourself to the world-leading brands, don't you feel hopeless? They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people. Resources that most brands don't have. There's no way in hell we can replicate their marketing results! But one thing we cannot forget is that these companies also started from the ground up at one point. Without millions to spend on ads. They didn't have millions lying around  at their disposal. Sure, their marketing spend might have increased dramatically since starting out, however, there are principles in marketing that are true no matter if you have $2,000 or $2,000,000 to spend. In big brands' social med...