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Every Single Social Media Metric You Need to Keep Track of (and how to) (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well. When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...

What is StoryTelling and Why You Need to Use it in Social Media Marketing Storytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them. Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey. In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...

Words and Phrases You Need To Stop Using in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a quickly evolving landscape. New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary. The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in. In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...

4 Ways to Promote your business on social media for Explosive Growth (adsbygoogle = window.adsbygoogle || []).push({}); Want to market your business? Not sure what actions to take for optimal growth and results? Everyone is talking about the results social media can generate. And it's partly bad and partly good. The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested. Am I saying you can't achieve those results? Absolutely not! You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait. But as you probably know, that is not the case. ...