With the change in marketing dynamics, many industries have shifted from traditional to digital means of marketing, including the fashion industry. Research conducted by Oberlo revealed that there would be 2.05 billion global digital buyers in the year 2020, and this number is expected to increase to 2.14 billion people by 2021. As the number of digital buyers grew, many fashion businesses, whether small or large, have started leveraging digital marketing platforms for reaching out to their audience effectively. However, developing a successful digital marketing ideas strategy to compete in the rapidly-changing fashion industry can be quite a challenging task. Therefore, we’ve put together this ultimate marketing guide, comprising of the six digital marketing ideas for your
10 Ways Businesses Can Improve Their Social Media Presence In this digital age, almost all individuals are active on social media platforms and it is rapidly growing day by day. According to a study, there are more than 1.4 billion active members on Facebook, 288 million on Twitter, 347 million on Linkedin, 70 million on Pinterest making your brand’s digital presence a necessity. It is one of the best ways to connect with your target audience. By improving social media presence, businesses can increase brand awareness, create new leads and boost sales. Promoting your brand through social media also helps businesses to cut down on traditional methods of marketing and save costs. The following post tells you about 10 productive ways, businesses can improve their social media presence and
In this online era, social media has become a prime mode of communication, so much so that many social media marketers have quit their day job to start their own social media agency. With everyone trying to jump on the social media bandwagon, it has become a fiercely competitive space. If you are not proactive as a social media agency owner, you may find it difficult to stand out from the herd. Here are some tips that you can follow to make your start-up social media agency grow and stay ahead of the competition: 1- Leverage Your Personal Network One of the first steps that you can take as a start-up owner is to spread the word within your personal network. Let your family, friends, and acquaintances know that you have started your own social media agency and need their support. Keep ...
The digital world has greatly influenced the way we market today, for this reason, we should keep track of the trends that are set to blow up in the coming year. Here is a heads up on what to look out for in 2019. It is no guarantee that all these will make a huge impact on 2019, but they have shown every sign of being the social media trends we should look out for in the next 12 months. AR AR or Augmented reality is a trend we have already had close interaction with in 2018 and it has already made a mark that is set to continue well into the coming years. As you can see, a number of platforms are adopting the facial filters, with Snapchat leading the pack and Instagram following quite closely. It is predicted that in the next 5 years both Virtual and Augmented reality markets wil
The marketing world has been flipped upside down in the wake of the rise of social media. The days of spending thousands of dollars on newspaper ads and billboards seem to be behind us as more companies turn to Facebook, Instagram, and other social platforms to reach their target audiences. With this shift in marketing strategy comes a wealth of opportunity for entrepreneurs. Many business-savvy millennials have begun wading into the marketing world, knowing that their knowledge about social media provides them with greater earning potential. By tapping into their understanding of engagement, targeting, and sharing, they realize they may already have what it takes to begin their own social media marketing start-up. For those who prefer a flexible work schedule that doesn’t requir
It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect
Organic SEO vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go the extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies that can effectively skyrocket such online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that organic SE