With the change in marketing dynamics, many industries have shifted from traditional to digital means of marketing, including the fashion industry.
Research conducted by Oberlo revealed that there would be 2.05 billion global digital buyers in the year 2020, and this number is expected to increase to 2.14 billion people by 2021.
As the number of digital buyers grew, many fashion businesses, whether small or large, have started leveraging digital marketing platforms for reaching out to their audience effectively.
However, developing a successful digital marketing ideas strategy to compete in the rapidly-changing fashion industry can be quite a challenging task.
Therefore, we’ve put together this ultimate marketing guide, comprising of the six digital marketing ideas for your fashion brand to engage customers and increase sales.
Idea #1 Focus on Website Optimization
It is no secret that the website design of your fashion store plays a vital role in helping to achieve your sales targets. It is because an updated and well-designed website provides a smooth experience to your website visitors, thereby skyrocketing sales.
Moreover, an optimized website makes it easy for customers to navigate the site, thus making the buying process easier for them.
For instance, Gap, a well-known fashion retail store, is known for showcasing its discount offers on its website’s home page for higher visibility, improved word-of-mouth, and increased sales.
Therefore, if you want to enjoy higher sales of your fashion store, you need to ensure that your website design appeals to your visitors. Not sure how to go about it? Here are a few simple yet amazing tips that can help:
- Optimize your website load time as slow websites turn visitors away.
- For smooth customer experience, make your website free from all kinds of clutter.
- For maximizing conversions, your website should have easy and streamlined navigation in place.
- Avoid using low-quality images on your website as they might hurt your brand image.
Idea #2 Unlock the Power of Visual Marketing
According to Social Media Examiner, 32 percent of marketers believe that visual images are the most important form of content for their business.
Similarly, in a survey conducted by Venngage, 44.6 percent of marketers stated that between 91-100 percent of their published content contained visuals in 2017.
The importance of visual content is multiplied when it comes to fashion marketing. It is a critical aspect of a fashion brand’s marketing strategy. Fashionistas want to see pictures of their favorite dress from every angle before they decide to buy it.
Attractive visuals can help you ace your digital marketing goals as the right set of visuals convey brand messages in a better way. Moreover, visual content aids in improving customer retention, thus, increasing the likelihood of sales.
Idea #3 Leverage the Power of Social Media
A study by Statista Research identified that, on average, people have 7.6 social media accounts. It is the reason why social media platforms have gained popularity in the digital marketing arena.
One of the reasons for the growth of social media marketing is that it doesn’t just help in increasing your brand followers but also drives your company’s sales. Therefore, many fashion retailers are integrating social media marketing into their overall digital marketing ideas plans.
If you want to learn how to use social media to promote your fashion store effectively, take a cue from the strategy of Leather Skin Shop. They smartly use their social media accounts to promote new products, share fashion tips, and also inform the customers about new deals and discount offers.
Idea #4 Collaborate with Industry-Relevant Influencers
According to a survey conducted by AdWeek, 49 percent of people say that they rely on recommendations from influencers when making purchase decisions.
Likewise, another research by Social Publishing shows that 93 percent of marketers are leveraging influencer marketing as part of their overall marketing strategy.
Do you know why? It is because influencers play a critical role when it comes to shopping decisions in the fashion industry.
By bringing industry-relevant influencers on board, fashion businesses are innovating to stand out from the crowd in the intensely competitive market space.
So, if you’re looking to convince your customers that your fashion brand should be there go-to-choice, you should come up with a sound influencer marketing plan. Not sure how to go about it? Here are some helpful tips for you:
- Define clear influencer marketing goals as a starting point.
- Next, know the characteristics, behavior, and attitude of your target audience.
- Conduct thorough research regarding popular industry influencers.
- Select the influencers carefully, and set highly targeted campaigns with them.
Idea #5 Design an Effective Email Marketing Program
Although many new digital marketing techniques have become popular, including social media, pay per click, etc., but, email marketing remains one of the most effective ways of communicating with your target audience.
To yield a higher return on investment, you should design your email marketing program based on the pinpoints of customers.
A study by Campaign Monitor revealed that marketers who use segmented email marketing campaigns note as much as a 760 percent increase in revenue. The best practice is to incorporate different types of emails, including welcome emails, content emails, and promotional emails.
Sending out sales-related emails might force your customers to block you for being too salesy. Thus, you should plan your emails very carefully.
For instance, Tommy Hilfiger welcomes its new subscribers with an email offering a 20 percent discount for attracting the audience.
Idea #6 Invest in an Affiliate Marketing Program
One of the best ways to promote a fashion brand is by investing your time and efforts in an affiliate marketing program. It allows you to access markets where you don’t have the direct reach and promises steady business growth.
Still not convinced? Have a look at the numbers yourself.
- According to eMarketer, affiliate marketing revenues jumped by 52 percent since 2015.
- Research by Awin identified that fashion is the most popular affiliate marketing category with an 18.7 percent share.
- According to Mediakix, 81 percent of brands have affiliate programs.
It shows that a well-design affiliate marketing campaign is valuable for every stakeholder. It is because it helps your business gain revenue, and your customers get more personal recommendations from a reliable source.
So, if you’re looking to achieve business growth, and enjoy increased sales, get started with an affiliate marketing program today.
In a nutshell, the above-mentioned digital marketing tips and tricks can help engage your customers, improve your brand image, and boost your sales.
However, this industry is extremely competitive, and making an impact here would require a considerable amount of time and effort. So, be patient, and experiment consistently to figure out which digital marketing ideas are working out for your target audience.