10 Ways Businesses Can Improve Their Social Media Presence
In this digital age, almost all individuals are active on social media platforms and it is rapidly growing day by day. According to a study, there are more than 1.4 billion active members on Facebook, 288 million on Twitter, 347 million on Linkedin, 70 million on Pinterest making your brand’s digital presence a necessity.
It is one of the best ways to connect with your target audience. By improving social media presence, businesses can increase brand awareness, create new leads and boost sales. Promoting your brand through social media also helps businesses to cut down on traditional methods of marketing and save costs. The following post tells you about 10 productive ways, businesses can improve their social media presence and increase the number of followers.
1.Discover your goals and objectives
It is a common practice for businesses to set certain goals before taking an initiative and social media marketing is no different. You should follow the SMART framework which means your goals should be Specific, Measurable, Attainable, Relevant and Timely. You should know what you are doing and why you are doing so. This would involve knowing about the platforms and the type of audience you can find there before you start posting. When you know the purpose of your social media presence, it will help you to do away with irrelevant posts.
2.Analyze customer requirements
You need to know what your audience is actually looking for or what they want to read about, and what they believe. This will help you to understand what you need to provide, areas that you need to improve and the way you should interact with. Your target audience will be curious about what you offer or what your business is all about and this will automatically draw them towards our website.
3.Prepare an outstanding strategy
Once you identify your goals and understand the audience’s needs, the next important step is to make a strategy. Be creative and discover new ideas that are different from others. In addition, you should demonstrate consistency in your brand across all the social media platforms to create a good image of your brand.
Your strategy would also include being updated about ongoing trends. You should also have an idea about how your competitors are presenting themselves as you compare your pages with theirs. This research will help you to understand audience behavior and an overview of the industry. Making a good plan is crucial to make your social media presence a success.
4.Choosing the right social media platforms
If you have a limited budget, it may not be wise on your part to explore all the social media channels. In such circumstances, you must choose some selected platforms that are very popular with your target audience and that are relevant to your products and services. Moreover, all social media network comes with business features that are different from each other.
For instance, Facebook and Twitter data sharing and fetching real-time response features. In addition, it is easier to keep track of a few selected platforms and keep updating them from time to time.
5. Be consistent
Since your audience always values consistency, don’t suddenly go quiet. The best way to show your presence on social media is to interact on your social media accounts quite often and respond to posts and interact with the audience who show interest. Introduce yourself to them, so that they feel like visiting your site or read your articles.
You should let everyone know that you are present by responding to people who post comments or questions after going through your content. You should also know what other people are talking about your business on other platforms online and respond to them appropriately. In addition, always try to like, comment and share the posts made by your customers.
6.Incorporate the icons and link your profile to your website
Another way to improve social media presence is to incorporate the icons of your social media channels in your personal site. It will be is easier for your audience to like and follow you after they read your posts. In other words, make it simpler for them to connect with you instead of making them track you down. In addition, it is better to link social media profiles to your website so that the audience can learn about your business.
7.Create quality content and editorial calendar
You should always focus on the quality of the content that is being posted rather than the quantity. It means your content should be valuable and potential customers should keep coming back. The contents should be accompanied by videos, images, emailers, blogs, whitepaper, infographics, be relevant and relate to their thinking.
Producing original content helps to showcase business bringing in more customers. Maintaining an editorial calendar enables you to time your posts and avoid repetitions when you juggle multiple social channels. Besides, using content curation tools is a good way to keep your followers engaged with fresh content.
A good way to attract your audience is to add eye-catching graphics which sometimes may work better than written posts. Instead of posting links incorporate visuals wherever possible in the form of photos, videos, cartoons, infographics to boost engagement. As per social media evaluations, Facebook posts with visuals have an interaction rate of 87%
9.Use keywords and hashtags
It is very important to optimize your social media accounts by using keywords especially those that are relevant to your business. Find out what your audience is searching for in search engines and incorporate them accordingly in your posts. Using hashtags can also draw more people to your social media accounts, however, be careful while using them.
10.Measure your performance
When you measure your performance in social media, you get to know whether your strategies are working or not. You need to be informed about the number of new followers, likes, shares, comments, clicks, downloads and qualified leads which is the metric telling you about your performance. There are tools allowing you to find out the best-performing content and performance trends.
No matter the number of strategies you make, patience is the key to achieving the desired results. So let digital marketing Company experts handle the social media account of your website so that your business gets recognized in social media.
Article was written by the guest writer Mansi Rana