Author: Ashley Rosa

Why Social Media Marketing Is Crucial For Small Businesses?

Why Social Media Marketing Is Crucial For Small Businesses?

Social Media Marketing
While scrolling through your news feed on Facebook, Instagram, or any other social media platform, you see a lot of ads. You might notice a promotional campaign or a product review post going viral every now and then. Social media ads are tailored and specifically targeted at you by marketers who consider you as potential customers. Nowadays if you observe, social media marketing is not utilized by big companies only. Be it a startup or an established business, social media marketing has become a fundamental aspect of business planning and strategy. Moreover, businesses have realized that they need to have a social media presence. Without a presence on social media platforms, they are bound to miss out on a considerable portion of their potential clients. Why is it so? It is becau...
Why Digital Unit Is Important For Saas Businesses To Move Forward?

Why Digital Unit Is Important For Saas Businesses To Move Forward?

Business
The Software as a Service (SaaS) model is relatively new, so many people find it hard to understand how the model works. Unlike the traditional businesses that sell you once and then never see you again, the SaaS model sells you a renewable subscription. It constantly makes efforts to retain customers and grow the customer base. In this post, we will walk you through the ideal structure of a SaaS company, the role of different units, and how a digital unit ensures cohesion within the company to keep it on track. But before that, it is important to take a holistic view of SaaS businesses and what it has in store for SMBs and startups. The rise of SaaS solutions: The last few years have witnessed a voracious growth in SaaS applications, which are reshaping the face of enterprise IT. Acc...
How to Find a Good SEO Company: Top Important Tips

How to Find a Good SEO Company: Top Important Tips

SEO
As time passes by so quickly, the world has become modernized. Earlier, business used to be conducted over the phone, money orders, letters, pagers, and postal letters, etc. Nowadays, Emails, blogs, videos, and other marketing techniques are on the surge, and dominate as sales channels. If you’re missing out on clicks, you’re probably also missing out on sales. Out of all these new digital marketing methods, SEO (Search Engine Optimization) has undoubtedly become the backbone of online marketing. The statistics are very clear about the importance of SEO: 67k searches are performed on Google every second 39% of all global e-commerce traffic comes from search 93% of all online experiences begin with a search engine Nearly 80% of users ignore paid ads in search results 50%
How To Make Your Online Customers Happy And Keep Them

How To Make Your Online Customers Happy And Keep Them

Online Marketing
Where the world has shrunk into a global village, the online market grows even bigger. The popularity of e-commerce stores is also increasing day by day among customers as well as young entrepreneurs. Making an e-commerce website is not difficult in today’s tech-savvy world. However, once you have set up your web store with all the necessary elements, there are two things that you need to do. Firstly, you need to impress the visitors and convert them into buyers. And secondly, you need to make sure that your online customers are happy and satisfied, so that they return to your e-commerce store again. This comes down to customer retention. The question that arises here is it important to retain customers? While it is easy and relatively cheap to set up an online store, it is als